Market Intelligence

Polk County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Polk County, Florida, a core county of the Orlando-Lakeland-Deltona, FL market, holds $15.0B in deposits across 17 insured institutions and 78 branches. SouthState Bank, National Association is the largest deposit holder at 44.2% share. The top three banks hold 65% of deposits, which places the county in the Concentrated band. Deposits have grown 66.4% since 2020 while the branch count fell by 22.8%. It produces $33.9B of output, ranking #137 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$33.9B
#137 of 1,523
Population
874,790
#73 of 1,523
GDP per Capita
$38,696
#938 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$15.0B
#151 of 1,523
Deposits per Capita
$17,179
#1,058 of 1,523
Deposits per Branch
$193M
#108 of 1,523
Competitive structure
Insured Institutions
17
#302 of 1,523
Branches per 100k Pop.
8.9
#1,475 of 1,523
Median Deposits per Institution
$249M
The median deposits booked by a single institution in the county. #225 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
61.8%
of county deposits held by banks with $100M to $100B in assets. #943 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
65%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+66.4% over 5 years
$9.0B
2020
$10.1B
2021
$11.3B
2022
$12.0B
2023
$12.0B
2024
$15.0B
2025

Branches: 101 in 2020 to 78 in 2025. Institutions: 18 to 17. Top-three share: 57% to 65%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
SouthState Bank$6.7B44.3%10+189%
Truist Bank$1.7B11.1%12+13%
Wells Fargo Bank$1.5B9.8%12+8%
Bank of America$1.4B9.0%6+7%
Citizens Bank and Trust$1.2B8.3%13+59%
Bank of Central Florida$992M6.6%3+44%
JPMorgan Chase Bank$557M3.7%4+67%
Regions Bank$257M1.7%3+21%
TD Bank$249M1.7%2-1%
Fifth Third Bank$184M1.2%3+69%
Crews Bank & Trust$92M0.6%2+190%
Hancock Whitney Bank$77M0.5%1+87%
Valley National Bank$61M0.4%1+30%
Axiom Bank$55M0.4%1+174%
Prime Meridian Bank$43M0.3%1+103%
TrustCo Bank$36M0.2%2+47%
Centennial Bank$35M0.2%2-11%

The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Orlando-Lakeland-Deltona market

Polk County is one of 8 counties that make up the Orlando-Lakeland-Deltona, FL market, a Combined Statistical Area (ranked #18 of 293 U.S. markets by economic output). It produces 13.6% of the market’s output and holds 14.3% of its deposits.

MeasurePolk CountyShare of parent market
2024 GDP$33.9B13.6%
Deposits$15.0B14.3%
Population874,79018.5%

View the full Orlando-Lakeland-Deltona market profile →

Recruiting in Polk County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Polk County.

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