Orlando-Lakeland-Deltona, FL holds $104.8 billion in deposits across 56 insured institutions and 689 branches, ranking #18 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 17.3% share. The top three institutions hold 46.5% of deposits, which places the market in the moderate band. Deposits have grown 20% since 2020 while the branch count fell by 94.
Deposit trend
Branches: 783 in 2020 to 689 in 2025. Institutions: 50 to 56. Top-three share: 55.4% to 46.5%. Deposits per branch: $152M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | 18.2B | 17.3% | -6% |
| Bank of America | 16.8B | 16.0% | +10% |
| Wells Fargo Bank | 13.9B | 13.2% | +2% |
| JPMorgan Chase Bank | 11.9B | 11.4% | +59% |
| SouthState Bank | 8.8B | 8.4% | +109% |
| Regions Bank | 3.8B | 3.6% | +14% |
| TD Bank | 3.6B | 3.4% | +58% |
| Fifth Third Bank | 3.5B | 3.3% | +22% |
| Citizens First Bank | 3.1B | 3.0% | +47% |
| Seacoast National Bank | 2.1B | 2.0% | +5% |
The 10 largest of 56 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Orange County | Florida | $125,714M | 1,528,002 | 50.5% |
| Polk County | Florida | $33,850M | 874,790 | 13.6% |
| Seminole County | Florida | $27,405M | 491,884 | 11.0% |
| Volusia County | Florida | $22,900M | 606,573 | 9.2% |
| Osceola County | Florida | $15,569M | 481,718 | 6.3% |
| Lake County | Florida | $13,812M | 456,068 | 5.5% |
| Sumter County | Florida | $5,791M | 157,772 | 2.3% |
| Flagler County | Florida | $3,990M | 140,360 | 1.6% |
Recruiting in Orlando
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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