Osceola County, Florida, a county in the Orlando-Lakeland-Deltona, FL market, holds $5.5B in deposits across 14 insured institutions and 49 branches. Bank of America, National Association is the largest deposit holder at 25.6% share. The top three institutions hold 58.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 22.9% since 2020 while the branch count fell by 4. It produces $15.6B of output, ranking #259 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 53 in 2020 to 49 in 2025. Institutions: 13 to 14. Top-three share: 58.1% to 58.2%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank of America, National Association | $1.4B | 25.6% | +10% |
| JPMorgan Chase Bank, National Association | $955M | 17.5% | +68% |
| Truist Bank | $824M | 15.1% | +11% |
| Wells Fargo Bank, National Association | $626M | 11.5% | +17% |
| SouthState Bank, National Association | $525M | 9.6% | +29% |
| Regions Bank | $255M | 4.7% | +13% |
| PNC Bank, National Association | $236M | 4.3% | +49% |
| TD Bank, National Association | $223M | 4.1% | +40% |
| Fifth Third Bank, National Association | $180M | 3.3% | +80% |
| BankFlorida | $104M | 1.9% | no 2020 presence |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Orlando-Lakeland-Deltona market
Osceola County is one of 8 counties that make up the Orlando-Lakeland-Deltona, FL market, a Combined Statistical Area (ranked #18 of 293 U.S. markets by economic output). It produces 6.3% of the market’s output and holds 5.2% of its deposits.
| Measure | Osceola County | Share of Orlando-Lakeland-Deltona market |
|---|---|---|
| 2024 GDP | $15.6B | 6.3% |
| Deposits | $5.5B | 5.2% |
| Population | 481,718 | 10.2% |
View the full Orlando-Lakeland-Deltona market profile →
Recruiting in Osceola County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Osceola County, on a retained basis.
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