Potter County, Texas, a core county of the Amarillo-Borger, TX market, holds $7.9B in deposits across 12 insured institutions and 30 branches. Amarillo National Bank is the largest deposit holder at 72.1% share. The top three banks hold 88% of deposits, which places the county in the Concentrated band. Deposits have grown 9.9% since 2021 while the branch count fell by 6.3%. It produced $8.9B of real gross domestic product in 2024, ranking #397 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 32 in 2021 to 30 in 2026. Institutions: 14 to 12. Top-three share: 87% to 88%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Amarillo National Bank | $5.7B | 72.1% | +28% |
| FirstBank Southwest | $733M | 9.3% | +36% |
| Centennial Bank | $500M | 6.3% | -59% |
| Bank of America | $295M | 3.7% | -14% |
| JPMorgan Chase Bank | $199M | 2.5% | +38% |
| Herring Bank | $173M | 2.2% | +52% |
| Wells Fargo Bank | $154M | 1.9% | -24% |
| BOC Bank | $122M | 1.6% | +49% |
| First State Bank | $16M | 0.2% | +6% |
| Woodforest National Bank | $4M | <0.1% | -6% |
| First National Bank Texas | $3M | <0.1% | +14% |
| Bank19 | $2M | <0.1% | -23% |
The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Amarillo-Borger market
Potter County is one of 6 counties that make up the Amarillo-Borger, TX market, a Combined Statistical Area (ranked #123 of 293 U.S. markets by economic output). It produces 39.5% of the market’s output and holds 65.9% of its deposits.
| Measure | Potter County | Share of parent market |
|---|---|---|
| 2024 GDP | $8.9B | 39.5% |
| Deposits | $7.9B | 65.9% |
| Population | 114,453 | 38.7% |
View the full Amarillo-Borger market profile →
Recruiting in Potter County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Potter County.
See how we help banks recruit commercial banking talent