Amarillo-Borger, TX holds $11.2 billion in deposits across 21 insured institutions and 69 branches, ranking #123 of 293 U.S. markets by economic output. Amarillo National Bank is the largest deposit holder at 61.1% share. The top three institutions hold 79.5% of deposits, which places the market in the concentrated band. Deposits have grown 22% since 2020 while the branch count fell by 4.
Deposit trend
Branches: 73 in 2020 to 69 in 2025. Institutions: 20 to 21. Top-three share: 77.8% to 79.5%. Deposits per branch: $163M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Amarillo National Bank | 6.9B | 61.1% | +40% |
| Centennial Bank | 1.4B | 12.0% | new since 2020 |
| FirstBank Southwest | 0.7B | 6.5% | +52% |
| First United Bank | 0.5B | 4.6% | +6% |
| Bank of America | 0.5B | 4.2% | -7% |
| Wells Fargo Bank | 0.4B | 3.5% | -10% |
| JPMorgan Chase Bank | 0.2B | 1.9% | +58% |
| BOC Bank | 0.1B | 1.0% | +164% |
| Western Bank | 0.1B | 1.0% | new since 2020 |
| Citizens Bank | 0.1B | 0.9% | +38% |
The 10 largest of 21 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Potter County | Texas | $8,885M | 114,453 | 39.5% |
| Hutchinson County | Texas | $7,472M | 19,633 | 33.2% |
| Randall County | Texas | $4,742M | 152,351 | 21.1% |
| Carson County | Texas | $971M | 5,805 | 4.3% |
| Oldham County | Texas | $319M | 1,783 | 1.4% |
| Armstrong County | Texas | $84M | 1,843 | 0.4% |
Recruiting in Amarillo
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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