Rockingham County, Virginia, a core county of the Harrisonburg-Staunton-Stuarts Draft, VA market, holds $1.2B in deposits across 7 insured institutions and 14 branches. Farmers & Merchants Bank is the largest deposit holder at 51.7% share. The top three institutions hold 75.7% of deposits, which places the county in the concentrated band. Deposits have grown 20.6% since 2020 while the branch count fell by 6. It produces $5.3B of output, ranking #571 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 20 in 2020 to 14 in 2025. Institutions: 9 to 7. Top-three share: 72.9% to 75.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Farmers & Merchants Bank | $626M | 51.7% | +50% |
| Truist Bank | $197M | 16.2% | -17% |
| Pendleton Community Bank, Inc. | $95M | 7.8% | +39% |
| United Bank | $95M | 7.8% | +20% |
| The First Bank and Trust Company | $93M | 7.7% | +181% |
| Atlantic Union Bank | $60M | 5.0% | +34% |
| First Bank | $46M | 3.8% | +26% |
The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Harrisonburg-Staunton-Stuarts Draft market
Rockingham County is one of 5 counties that make up the Harrisonburg-Staunton-Stuarts Draft, VA market, a Combined Statistical Area (ranked #163 of 293 U.S. markets by economic output). It produces 38.3% of the market’s output and holds 21.1% of its deposits.
| Measure | Rockingham County | Share of Harrisonburg-Staunton-Stuarts Draft market |
|---|---|---|
| 2024 GDP | $5.3B | 38.3% |
| Deposits | $1.2B | 21.1% |
| Population | 89,316 | 33.1% |
View the full Harrisonburg-Staunton-Stuarts Draft market profile →
Recruiting in Rockingham County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rockingham County, on a retained basis.
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