Market Intelligence

Waynesboro city, VA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Waynesboro city, Virginia, a core county of the Harrisonburg-Staunton-Stuarts Draft, VA market, holds $763M in deposits across 9 insured institutions and 9 branches. Atlantic Union Bank is the largest deposit holder at 24.1% share. The top three banks hold 61% of deposits, which places the county in the Concentrated band. Deposits have grown 28.1% since 2021 while the branch count fell by 10.0%. It produced $1.0B of real gross domestic product in 2024, ranking #1,189 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.0B
#1,189 of 1,523
Population
23,951
#1,239 of 1,523
GDP per Capita
$42,708
#811 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$763M
#1,069 of 1,523
Deposits per Capita
$31,862
#350 of 1,523
Deposits per Branch
$85M
#864 of 1,523
Competitive structure
Insured Institutions
9
#822 of 1,523
Branches per 100k Pop.
37.6
#257 of 1,523
Median Deposits per Institution
$54M
The median deposits booked by a single institution in the county. #1,390 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
67.4%
of county deposits held by banks with $100M to $100B in assets. #812 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
61%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+28.1% over 5 years
$596M
2021
$687M
2022
$714M
2023
$784M
2024
$766M
2025
$763M
2026

Branches: 10 in 2021 to 9 in 2026. Institutions: 9 to 9. Top-three share: 54% to 61%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Atlantic Union Bank$184M24.1%1+50%
The First Bank and Trust Company$153M20.1%1+59%
Truist Bank$127M16.7%1+25%
Wells Fargo Bank$122M16.0%1+82%
City National Bank of West Virginia$54M7.1%1+14%
The National Bank of Blacksburg$50M6.6%1-50%
First Bank$46M6.1%1+4%
Farmers & Merchants Bank$24M3.2%1+74%
Woodforest National Bank$2M0.3%1-13%

The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Harrisonburg-Staunton-Stuarts Draft market

Waynesboro city is one of 5 counties that make up the Harrisonburg-Staunton-Stuarts Draft, VA market, a Combined Statistical Area (ranked #163 of 293 U.S. markets by economic output). It produces 7.4% of the market’s output and holds 12.9% of its deposits.

MeasureWaynesboro cityShare of parent market
2024 GDP$1.0B7.4%
Deposits$763M12.9%
Population23,9518.9%

View the full Harrisonburg-Staunton-Stuarts Draft market profile →

Recruiting in Waynesboro city

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Waynesboro city.

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