Staunton city, Virginia, a core county of the Harrisonburg-Staunton-Stuarts Draft, VA market, holds $1.2B in deposits across 11 insured institutions and 14 branches. The First Bank and Trust Company is the largest deposit holder at 40.6% share. The top three banks hold 72% of deposits, which places the county in the Concentrated band. Deposits have grown 51.8% since 2020 while the branch count rose by 16.7%. It produces $1.1B of output, ranking #1,158 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 12 in 2020 to 14 in 2025. Institutions: 8 to 11. Top-three share: 68% to 72%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| The First Bank and Trust Company | $470M | 40.6% | +97% |
| Atlantic Union Bank | $197M | 17.1% | +39% |
| Truist Bank | $166M | 14.4% | +19% |
| City National Bank of West Virginia | $114M | 9.8% | -8% |
| Farmers & Merchants Bank | $46M | 4.0% | +80% |
| First Bank | $44M | 3.8% | -11% |
| First-Citizens Bank & Trust Company | $43M | 3.8% | +7% |
| The National Bank of Blacksburg | $32M | 2.8% | no 2020 presence |
| Pendleton Community Bank, Inc. | $22M | 1.9% | no 2020 presence |
| Select Bank | $19M | 1.6% | no 2020 presence |
| Woodforest National Bank | $2M | 0.2% | +3% |
The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Harrisonburg-Staunton-Stuarts Draft market
Staunton city is one of 5 counties that make up the Harrisonburg-Staunton-Stuarts Draft, VA market, a Combined Statistical Area (ranked #163 of 293 U.S. markets by economic output). It produces 8.2% of the market’s output and holds 20.1% of its deposits.
| Measure | Staunton city | Share of parent market |
|---|---|---|
| 2024 GDP | $1.1B | 8.2% |
| Deposits | $1.2B | 20.1% |
| Population | 26,801 | 9.9% |
View the full Harrisonburg-Staunton-Stuarts Draft market profile →
Recruiting in Staunton city
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Staunton city.
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