Harrisonburg city, Virginia, a core county of the Harrisonburg-Staunton-Stuarts Draft, VA market, holds $2.2B in deposits across 14 insured institutions and 24 branches. Truist Bank is the largest deposit holder at 22.2% share. The top three banks hold 54% of deposits, which places the county in the Moderate band. Deposits have grown 5.6% since 2021. It produced $3.0B of real gross domestic product in 2024, ranking #768 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 24 in 2021 to 24 in 2026. Institutions: 14 to 14. Top-three share: 58% to 54%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $492M | 22.2% | -19% |
| Wells Fargo Bank | $430M | 19.4% | +18% |
| Farmers & Merchants Bank | $265M | 11.9% | +40% |
| United Bank | $215M | 9.7% | +3% |
| Bank of America | $200M | 9.0% | -16% |
| The First Bank and Trust Company | $142M | 6.4% | +117% |
| Atlantic Union Bank | $114M | 5.1% | +9% |
| Pendleton Community Bank, Inc. | $100M | 4.5% | +236% |
| Burke & Herbert Bank & Trust Company | $82M | 3.7% | -14% |
| First-Citizens Bank & Trust Company | $57M | 2.6% | +19% |
| Blue Ridge Bank | $53M | 2.4% | -37% |
| Bank of the James | $49M | 2.2% | +10% |
| Pioneer Bank | $15M | 0.7% | -16% |
| Woodforest National Bank | $2M | 0.1% | -17% |
The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Harrisonburg-Staunton-Stuarts Draft market
Harrisonburg city is one of 5 counties that make up the Harrisonburg-Staunton-Stuarts Draft, VA market, a Combined Statistical Area (ranked #163 of 293 U.S. markets by economic output). It produces 21.8% of the market’s output and holds 37.4% of its deposits.
| Measure | Harrisonburg city | Share of parent market |
|---|---|---|
| 2024 GDP | $3.0B | 21.8% |
| Deposits | $2.2B | 37.4% |
| Population | 50,839 | 18.8% |
View the full Harrisonburg-Staunton-Stuarts Draft market profile →
Recruiting in Harrisonburg city
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Harrisonburg city.
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