Market Intelligence

Sarasota County, FL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Sarasota County, Florida, a core county of the North Port-Bradenton, FL market, holds $19.0B in deposits across 36 insured institutions and 143 branches. Bank of America, National Association is the largest deposit holder at 14.8% share. The top three institutions hold 38.4% of deposits, which places the county in the fragmented band. Deposits have grown 13.3% since 2020 while the branch count fell by 11. It produces $28.0B of output, ranking #168 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$28.0B
#168 of 1,523
Total Deposits
$19.0B
#121 of 1,523
Population
479,958
#156 of 1,523
GDP per Capita
$58,299
#392 of 1,523
Insured Institutions
36
#59 of 1,523
Deposits per Branch
$133M
#270 of 1,523
Deposits per Capita
$39,607
#188 of 1,523
Branches per 100k Pop.
29.8
#487 of 1,523
Median Institution Size
$307M
Median deposits of the institutions operating in the county. #154 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
22.7%
of market deposits held by banks with $100M to $50B in assets. #1,341 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
38.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+13.3% over 5 years
$16.8B
2020
$18.7B
2021
$20.9B
2022
$19.5B
2023
$19.0B
2024
$19.0B
2025

Branches: 154 in 2020 to 143 in 2025. Institutions: 35 to 36. Top-three share: 45.7% to 38.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America, National Association$2.8B14.8%14-2%
JPMorgan Chase Bank, National Association$2.3B12.2%17+71%
Wells Fargo Bank, National Association$2.2B11.4%11-12%
Truist Bank$2.1B11.3%14-7%
Fifth Third Bank, National Association$1.1B5.9%12+67%
ServisFirst Bank$900M4.7%2no 2020 presence
Liberty Savings Bank, F.S.B.$755M4.0%4+83%
PNC Bank, National Association$721M3.8%6+16%
The Northern Trust Company$582M3.1%1-8%
Valley National Bank$501M2.6%1+243%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the North Port-Bradenton market

Sarasota County is one of 4 counties that make up the North Port-Bradenton, FL market, a Combined Statistical Area (ranked #66 of 293 U.S. markets by economic output). It produces 49.0% of the market’s output and holds 52.9% of its deposits.

MeasureSarasota CountyShare of North Port-Bradenton market
2024 GDP$28.0B49.0%
Deposits$19.0B52.9%
Population479,95839.9%

View the full North Port-Bradenton market profile →

Recruiting in Sarasota County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sarasota County, on a retained basis.

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