Tallapoosa County, Alabama, a core county of the Columbus-Auburn-Opelika, GA-AL market, holds $915M in deposits across 9 insured institutions and 11 branches. Valley National Bank is the largest deposit holder at 36.4% share. The top three institutions hold 70.8% of deposits, which places the county in the concentrated band. Deposits have grown 18.5% since 2020 while the branch count rose by 1. It produces $1.5B of output, ranking #1,043 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 10 in 2020 to 11 in 2025. Institutions: 8 to 9. Top-three share: 71.7% to 70.8%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Valley National Bank | $333M | 36.4% | +2% |
| River Bank & Trust | $226M | 24.7% | +65% |
| Wells Fargo Bank, National Association | $88M | 9.6% | -2% |
| PNC Bank, National Association | $61M | 6.7% | +3% |
| Regions Bank | $54M | 5.8% | +77% |
| Farmers and Merchants Bank | $46M | 5.0% | +108% |
| CB&S Bank, Inc. | $37M | 4.1% | -30% |
| Truist Bank | $35M | 3.8% | -34% |
| Central State Bank | $35M | 3.8% | no 2020 presence |
The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Columbus-Auburn-Opelika market
Tallapoosa County is one of 10 counties that make up the Columbus-Auburn-Opelika, GA-AL market, a Combined Statistical Area (ranked #115 of 293 U.S. markets by economic output). It produces 6.1% of the market’s output and holds 6.0% of its deposits.
| Measure | Tallapoosa County | Share of Columbus-Auburn-Opelika market |
|---|---|---|
| 2024 GDP | $1.5B | 6.1% |
| Deposits | $915M | 6.0% |
| Population | 40,953 | 7.1% |
View the full Columbus-Auburn-Opelika market profile →
Recruiting in Tallapoosa County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tallapoosa County, on a retained basis.
Start a confidential conversation