Columbus-Auburn-Opelika, GA-AL

Columbus-Auburn-Opelika, GA-AL holds $15.3 billion in deposits across 33 insured institutions and 103 branches, ranking #115 of 293 U.S. markets by economic output. Synovus Bank is the largest deposit holder at 37.2% share. The top three institutions hold 55.6% of deposits, which places the market in the moderate band. Deposits have declined 11% since 2020 while the branch count fell by 11.

Deposit trend

Branches: 114 in 2020 to 103 in 2025. Institutions: 32 to 33. Top-three share: 70.2% to 55.6%. Deposits per branch: $149M.

Leading institutions by deposits

Institution	Deposits	Share	Branches	5‑yr
Synovus Bank	5.7B	37.2%	14	-36%
Wells Fargo Bank	1.5B	9.6%	12	+13%
Truist Bank	1.3B	8.8%	8	-25%
AuburnBank	0.9B	5.8%	6	+13%
Southern States Bank	0.7B	4.8%	4	+79%
Regions Bank	0.7B	4.4%	6	+40%
River Bank & Trust	0.6B	3.9%	4	+76%
SouthState Bank	0.5B	3.2%	3	+30%
PNC Bank	0.5B	3.1%	6	+59%
Valley National Bank	0.4B	2.5%	4	-4%

The 10 largest of 33 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

County	State	GDP	Population	Share of GDP	Share of deposits
Muscogee County	Georgia	$10,780M	202,171	43.6%	54.7%
Lee County	Alabama	$7,170M	189,881	29.0%	28.9%
Russell County	Alabama	$1,760M	58,898	7.1%	6.2%
Chattahoochee County	Georgia	$1,710M	8,465	6.9%	0.3%
Tallapoosa County	Alabama	$1,515M	40,953	6.1%	6.0%
Harris County	Georgia	$674M	37,280	2.7%	2.2%
Macon County	Alabama	$608M	18,132	2.5%	0.7%
Talbot County	Georgia	$240M	5,709	1.0%	0.5%
Stewart County	Georgia	$164M	4,631	0.7%	0.5%
Marion County	Georgia	$108M	7,676	0.4%	0.6%