Upshur County, Texas, a county in the Longview, TX market, holds $1.2B in deposits across 6 insured institutions and 11 branches. Texas Heritage National Bank is the largest deposit holder at 35.5% share. The top three banks hold 88% of deposits, which places the county in the Concentrated band. Deposits have grown 86.7% since 2021 while the branch count fell by 8.3%. It produced $907M of real gross domestic product in 2024, ranking #1,219 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 12 in 2021 to 11 in 2026. Institutions: 7 to 6. Top-three share: 90% to 88%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Texas Heritage National Bank | $415M | 35.5% | +2,451% |
| Gilmer National Bank, Gilmer, Texas | $310M | 26.6% | +45% |
| The First National Bank of East Texas | $304M | 26.0% | +10% |
| Austin Bank, Texas | $91M | 7.8% | +22% |
| Prosperity Bank | $34M | 2.9% | +60% |
| The First National Bank of Hughes Springs | $13M | 1.1% | +28% |
The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Longview market
Upshur County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 5.6% of the market’s output and holds 14.6% of its deposits.
| Measure | Upshur County | Share of parent market |
|---|---|---|
| 2024 GDP | $907M | 5.6% |
| Deposits | $1.2B | 14.6% |
| Population | 44,410 | 14.9% |
View the full Longview market profile →
Recruiting in Upshur County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Upshur County.
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