Market Intelligence

Harrison County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Longview, TX › Harrison County

Harrison County, Texas, a county in the Longview, TX market, holds $1.1B in deposits across 11 insured institutions and 14 branches. Texas Bank and Trust Company is the largest deposit holder at 20.9% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have grown 11.5% since 2021. It produced $4.6B of real gross domestic product in 2024, ranking #632 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.6B
#632 of 1,523
Population
71,956
#751 of 1,523
GDP per Capita
$63,900
#281 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.1B
#895 of 1,523
Deposits per Capita
$15,667
#1,172 of 1,523
Deposits per Branch
$81M
#931 of 1,523
Competitive structure
Insured Institutions
11
#589 of 1,523
Branches per 100k Pop.
19.5
#1,038 of 1,523
Median Deposits per Institution
$98M
The median deposits booked by a single institution in the county. #943 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
72.4%
of county deposits held by banks with $100M to $100B in assets. #710 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+11.5% over 5 years
$1.0B
2021
$1.1B
2022
$1.1B
2023
$1.0B
2024
$1.1B
2025
$1.1B
2026

Branches: 14 in 2021 to 14 in 2026. Institutions: 12 to 11. Top-three share: 54% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Texas Bank and Trust Company$235M20.9%1-2%
VeraBank$186M16.5%2+15%
Community Bank$181M16.0%2+17%
The Huntington National Bank$174M15.4%1+21%
JPMorgan Chase Bank$115M10.2%1+6%
Texas National Bank of Jacksonville$98M8.7%1+31%
Glacier Bank$46M4.1%1+8%
Austin Bank, Texas$42M3.7%1+40%
PNC Bank$22M2.0%1-5%
The First National Bank of Hughes Springs$17M1.5%2-13%
Woodforest National Bank$11M1.0%1-5%

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Longview market

Harrison County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 28.5% of the market’s output and holds 14.1% of its deposits.

MeasureHarrison CountyShare of parent market
2024 GDP$4.6B28.5%
Deposits$1.1B14.1%
Population71,95624.2%

View the full Longview market profile →

Recruiting in Harrison County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Harrison County.

See how we help banks recruit commercial banking talent