Harrison County, Texas, a county in the Longview, TX market, holds $1.1B in deposits across 11 insured institutions and 14 branches. Texas Bank and Trust Company is the largest deposit holder at 20.7% share. The top three institutions hold 53.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 12.3% since 2020 while the branch count fell by 3. It produces $4.6B of output, ranking #632 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 17 in 2020 to 14 in 2025. Institutions: 13 to 11. Top-three share: 49.4% to 53.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Texas Bank and Trust Company | $227M | 20.7% | +9% |
| Cadence Bank | $189M | 17.3% | +44% |
| VeraBank | $170M | 15.5% | +50% |
| Community Bank | $154M | 14.1% | +8% |
| JPMorgan Chase Bank | $122M | 11.2% | +27% |
| Texas | $97M | 8.8% | +43% |
| Guaranty Bank & Trust | $46M | 4.2% | +17% |
| Austin Bank, Texas | $41M | 3.8% | +43% |
| PNC Bank | $20M | 1.8% | -28% |
| The First | $18M | 1.7% | +7% |
The 10 largest of 11 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Longview market
Harrison County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 28.5% of the market’s output and holds 13.7% of its deposits.
| Measure | Harrison County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.6B | 28.5% |
| Deposits | $1.1B | 13.7% |
| Population | 71,956 | 24.2% |
View the full Longview market profile →
Recruiting in Harrison County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Harrison County, on a retained basis.
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