Market Intelligence

Harrison County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceLongview, TX › Harrison County

Harrison County, Texas, a county in the Longview, TX market, holds $1.1B in deposits across 11 insured institutions and 14 branches. Texas Bank and Trust Company is the largest deposit holder at 20.7% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have grown 12.3% since 2020 while the branch count fell by 17.6%. It produces $4.6B of output, ranking #632 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.6B
#632 of 1,523
Population
71,956
#751 of 1,523
GDP per Capita
$63,900
#281 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.1B
#892 of 1,523
Deposits per Capita
$15,227
#1,180 of 1,523
Deposits per Branch
$78M
#931 of 1,523
Competitive structure
Insured Institutions
11
#594 of 1,523
Branches per 100k Pop.
19.5
#1,043 of 1,523
Median Deposits per Institution
$97M
The median deposits booked by a single institution in the county. #922 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
87.1%
of county deposits held by banks with $100M to $100B in assets. #454 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+12.3% over 5 years
$975M
2020
$1.0B
2021
$1.1B
2022
$1.1B
2023
$1.0B
2024
$1.1B
2025

Branches: 17 in 2020 to 14 in 2025. Institutions: 13 to 11. Top-three share: 49% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Texas Bank and Trust Company$227M20.7%1+9%
Cadence Bank$189M17.3%1+44%
VeraBank$170M15.5%2+50%
Community Bank$154M14.1%2+8%
JPMorgan Chase Bank$122M11.1%1+27%
Texas National Bank of Jacksonville$97M8.9%1+43%
Guaranty Bank & Trust$46M4.2%1+17%
Austin Bank, Texas$41M3.8%1+43%
PNC Bank$20M1.8%1-28%
The First National Bank of Hughes Springs$18M1.7%2+7%
Woodforest National Bank$11M1.0%1+14%

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Longview market

Harrison County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 28.5% of the market’s output and holds 13.7% of its deposits.

MeasureHarrison CountyShare of parent market
2024 GDP$4.6B28.5%
Deposits$1.1B13.7%
Population71,95624.2%

View the full Longview market profile →

Recruiting in Harrison County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Harrison County.

See how we help banks recruit commercial banking talent