Rusk County, Texas, a county in the Longview, TX market, holds $1.2B in deposits across 6 insured institutions and 12 branches. VeraBank, National Association is the largest deposit holder at 56.9% share. The top three institutions hold 93.5% of deposits, which places the county in the concentrated band. Deposits have grown 3.9% since 2020. It produces $2.2B of output, ranking #901 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 12 in 2020 to 12 in 2025. Institutions: 6 to 6. Top-three share: 93.6% to 93.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| VeraBank, National Association | $666M | 56.9% | -3% |
| Texas Bank | $342M | 29.2% | +22% |
| Henderson Federal Savings Bank | $86M | 7.3% | +2% |
| Texas Bank and Trust Company | $41M | 3.5% | -3% |
| Origin Bank | $32M | 2.7% | no 2020 presence |
| Woodforest National Bank | $4M | 0.3% | -8% |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Longview market
Rusk County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 13.6% of the market’s output and holds 14.6% of its deposits.
| Measure | Rusk County | Share of Longview market |
|---|---|---|
| 2024 GDP | $2.2B | 13.6% |
| Deposits | $1.2B | 14.6% |
| Population | 54,854 | 18.4% |
View the full Longview market profile →
Recruiting in Rusk County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rusk County, on a retained basis.
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