Longview, TX, a Metropolitan Statistical Area, holds $8.0 billion in deposits across 25 insured institutions and 89 branches, and ranks #149 of 293 U.S. markets by economic output. Texas Bank and Trust Company is the largest deposit holder at 23.0% share. The top three banks hold 46% of deposits, which places the market in the Moderate band. Deposits have grown 18.7% since 2021 with the branch count unchanged.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 89 in 2021 to 89 in 2026. Institutions: 26 to 25. Top-three share: 48% to 46%. Average deposits per branch: $90M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Texas Bank and Trust Company | $1.8B | 23.0% | +15% |
| VeraBank | $1.2B | 15.1% | +13% |
| Austin Bank, Texas | $671M | 8.4% | +22% |
| JPMorgan Chase Bank | $541M | 6.7% | +2% |
| Texas Heritage National Bank | $415M | 5.2% | +2,451% |
| Texas Bank | $392M | 4.9% | +20% |
| The Huntington National Bank | $356M | 4.4% | +15% |
| Gilmer National Bank, Gilmer, Texas | $340M | 4.2% | +59% |
| The First National Bank of East Texas | $326M | 4.1% | +18% |
| Origin Bank | $320M | 4.0% | -4% |
| Community Bank | $216M | 2.7% | +14% |
| Texas National Bank of Jacksonville | $215M | 2.7% | +13% |
| Citizens Bank | $193M | 2.4% | +30% |
| Spring Hill State Bank | $187M | 2.3% | -3% |
| Regions Bank | $162M | 2.0% | -6% |
| Southside Bank | $146M | 1.8% | -12% |
| Glacier Bank | $102M | 1.3% | +7% |
| PNC Bank | $90M | 1.1% | +1% |
| Henderson Federal Savings Bank | $87M | 1.1% | -5% |
| Prosperity Bank | $69M | 0.9% | +53% |
| The First National Bank of Hughes Springs | $52M | 0.7% | +15% |
| The City National Bank of Sulphur Springs | $24M | 0.3% | +88% |
| Woodforest National Bank | $24M | 0.3% | -3% |
| Texana Bank | $23M | 0.3% | -47% |
| First National Bank Texas | $18M | 0.2% | +13% |
The 25 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Gregg County | Texas | $8.4B | 126,095 | 52.3% | 56.4% |
| Harrison County | Texas | $4.6B | 71,956 | 28.5% | 14.1% |
| Rusk County | Texas | $2.2B | 54,854 | 13.6% | 15.0% |
| Upshur County | Texas | $907M | 44,410 | 5.6% | 14.6% |
Recruiting in the Longview market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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