Longview, TX holds $8.0 billion in deposits across 25 insured institutions and 90 branches, ranking #149 of 293 U.S. markets by economic output. Texas Bank and Trust Company is the largest deposit holder at 24.2% share. The top three institutions hold 46.8% of deposits, which places the market in the moderate band. Deposits have grown 19% since 2020 while the branch count fell by 6.
Deposit trend
Branches: 96 in 2020 to 90 in 2025. Institutions: 27 to 25. Top-three share: 44.4% to 46.8%. Deposits per branch: $89M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Texas Bank and Trust Company | 1.9B | 24.2% | +34% |
| VeraBank | 1.2B | 14.6% | +11% |
| Austin Bank, Texas | 0.6B | 8.0% | +33% |
| JPMorgan Chase Bank | 0.5B | 6.2% | +8% |
| Texas Heritage National Bank | 0.5B | 5.7% | +2807% |
| Cadence Bank | 0.4B | 4.8% | +32% |
| Texas Bank | 0.4B | 4.6% | +22% |
| The First National Bank of East Texas | 0.3B | 4.1% | +17% |
| Gilmer National Bank, Gilmer, Texas | 0.3B | 4.1% | +51% |
| Origin Bank | 0.3B | 4.0% | new since 2020 |
The 10 largest of 25 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Gregg County | Texas | $8,441M | 126,095 | 52.3% |
| Harrison County | Texas | $4,598M | 71,956 | 28.5% |
| Rusk County | Texas | $2,189M | 54,854 | 13.6% |
| Upshur County | Texas | $907M | 44,410 | 5.6% |
Recruiting in Longview
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation