Longview, TX, a Metropolitan Statistical Area, holds $8.0 billion in deposits across 25 insured institutions and 90 branches, ranking #149 of 293 U.S. markets by economic output. Texas Bank and Trust Company is the largest deposit holder at 24.2% share. The top three institutions hold 46.8% of deposits, which places the market in the moderate band. Deposits have grown 19.3% since 2020 while the branch count fell by 6.3%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 96 in 2020 to 90 in 2025. Institutions: 27 to 25. Top-three share: 44.4% to 46.8%. Deposits per branch: $89M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Texas Bank and Trust Company | $1.9B | 24.2% | +34% |
| VeraBank | $1.2B | 14.6% | +11% |
| Austin Bank, Texas | $0.6B | 8.0% | +33% |
| JPMorgan Chase Bank | $0.5B | 6.2% | +8% |
| Texas Heritage National Bank | $0.5B | 5.7% | +2,807% |
| Cadence Bank | $0.4B | 4.8% | +32% |
| Texas Bank | $0.4B | 4.6% | +22% |
| The First National Bank of East Texas | $0.3B | 4.1% | +17% |
| Gilmer National Bank, Gilmer, Texas | $0.3B | 4.1% | +51% |
| Origin Bank | $0.3B | 4.0% | no 2020 presence |
| Texas National Bank of Jacksonville | $212M | 2.6% | +21% |
| Spring Hill State Bank | $205M | 2.6% | +15% |
| Community Bank | $183M | 2.3% | +6% |
| Citizens Bank | $179M | 2.2% | +20% |
| Regions Bank | $154M | 1.9% | -11% |
| Southside Bank | $140M | 1.7% | -17% |
| Prosperity Bank | $113M | 1.4% | +88% |
| Guaranty Bank & Trust | $103M | 1.3% | +15% |
| Henderson Federal Savings Bank | $86M | 1.1% | +2% |
| PNC Bank | $84M | 1.1% | -8% |
| The First National Bank of Hughes Springs | $50M | 0.6% | +25% |
| Woodforest National Bank | $24M | 0.3% | +17% |
| The City National Bank of Sulphur Springs | $23M | 0.3% | +100% |
| Texana Bank | $20M | 0.3% | -37% |
| First National Bank Texas | $16M | 0.2% | +20% |
The 25 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Gregg County | Texas | $8.4B | 126,095 | 52.3% | 56.5% |
| Harrison County | Texas | $4.6B | 71,956 | 28.5% | 13.7% |
| Rusk County | Texas | $2.2B | 54,854 | 13.6% | 14.6% |
| Upshur County | Texas | $907M | 44,410 | 5.6% | 15.2% |
Recruiting in the Longview market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
See how we help banks recruit commercial banking talent