Market Intelligence

Gregg County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceLongview, TX › Gregg County

Gregg County, Texas, a core county of the Longview, TX market, holds $4.5B in deposits across 23 insured institutions and 53 branches. Texas Bank and Trust Company is the largest deposit holder at 36.9% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 13.7% since 2020 while the branch count fell by 3.6%. It produces $8.4B of output, ranking #406 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$8.4B
#406 of 1,523
Population
126,095
#514 of 1,523
GDP per Capita
$66,943
#234 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$4.5B
#368 of 1,523
Deposits per Capita
$35,990
#230 of 1,523
Deposits per Branch
$86M
#811 of 1,523
Competitive structure
Insured Institutions
23
#167 of 1,523
Branches per 100k Pop.
42.0
#188 of 1,523
Median Deposits per Institution
$65M
The median deposits booked by a single institution in the county. #1,263 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
86.8%
of county deposits held by banks with $100M to $100B in assets. #461 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
56%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+13.7% over 5 years
$4.0B
2020
$4.0B
2021
$4.3B
2022
$4.3B
2023
$4.5B
2024
$4.5B
2025

Branches: 55 in 2020 to 53 in 2025. Institutions: 21 to 23. Top-three share: 49% to 56%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Texas Bank and Trust Company$1.7B36.9%6+40%
Austin Bank, Texas$510M11.2%7+32%
JPMorgan Chase Bank$380M8.4%2+3%
VeraBank$337M7.4%5+31%
Origin Bank$286M6.3%2no 2020 presence
Spring Hill State Bank$205M4.5%2+15%
Cadence Bank$195M4.3%2+23%
Citizens Bank$179M3.9%4+20%
Regions Bank$154M3.4%3-11%
Southside Bank$140M3.1%2-17%
Texas National Bank of Jacksonville$115M2.5%1+7%
PNC Bank$65M1.4%20%
Guaranty Bank & Trust$57M1.2%1+13%
Prosperity Bank$51M1.1%1+133%
Community Bank$29M0.6%2-3%
Gilmer National Bank, Gilmer, Texas$27M0.6%1no 2020 presence
Texas Bank$25M0.6%1+17%
The First National Bank of East Texas$23M0.5%1no 2020 presence
The City National Bank of Sulphur Springs$23M0.5%1no 2020 presence
Texana Bank$20M0.4%2-37%
The First National Bank of Hughes Springs$20M0.4%1+19%
First National Bank Texas$16M0.4%3+20%
Woodforest National Bank$9M0.2%1+40%

The 23 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Longview market

Gregg County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 52.3% of the market’s output and holds 56.5% of its deposits.

MeasureGregg CountyShare of parent market
2024 GDP$8.4B52.3%
Deposits$4.5B56.5%
Population126,09542.4%

View the full Longview market profile →

Recruiting in Gregg County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Gregg County.

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