Gregg County, Texas, a core county of the Longview, TX market, holds $4.5B in deposits across 23 insured institutions and 53 branches. Texas Bank and Trust Company is the largest deposit holder at 36.9% share. The top three institutions hold 56.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 13.7% since 2020 while the branch count fell by 2. It produces $8.4B of output, ranking #406 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 55 in 2020 to 53 in 2025. Institutions: 21 to 23. Top-three share: 48.9% to 56.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Texas Bank and Trust Company | $1.7B | 36.9% | +40% |
| Austin Bank, Texas National Association | $510M | 11.2% | +32% |
| JPMorgan Chase Bank, National Association | $380M | 8.4% | +3% |
| VeraBank, National Association | $337M | 7.4% | +31% |
| Origin Bank | $286M | 6.3% | no 2020 presence |
| Spring Hill State Bank | $205M | 4.5% | +15% |
| Cadence Bank | $195M | 4.3% | +23% |
| Citizens Bank | $179M | 3.9% | +20% |
| Regions Bank | $154M | 3.4% | -11% |
| Southside Bank | $140M | 3.1% | -17% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Longview market
Gregg County is one of 4 counties that make up the Longview, TX market, a Metropolitan Statistical Area (ranked #149 of 293 U.S. markets by economic output). It produces 52.3% of the market’s output and holds 56.5% of its deposits.
| Measure | Gregg County | Share of Longview market |
|---|---|---|
| 2024 GDP | $8.4B | 52.3% |
| Deposits | $4.5B | 56.5% |
| Population | 126,095 | 42.4% |
View the full Longview market profile →
Recruiting in Gregg County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Gregg County, on a retained basis.
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