Market Intelligence

Wasatch County, UT

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Wasatch County, Utah, a county in the Salt Lake City-Provo-Orem, UT-ID market, holds $501M in deposits across 5 insured institutions and 6 branches. Zions Bancorporation, N.A. is the largest deposit holder at 44.8% share. The top three institutions hold 78.7% of deposits, which places the county in the concentrated band. Deposits have grown 29.7% since 2020. It produces $1.4B of output, ranking #1,074 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$1.4B
#1,074 of 1,523
Population
38,514
#1,044 of 1,523
GDP per Capita
$36,659
#1,011 of 1,523
Deposit market
Total Deposits
$501M
#1,205 of 1,523
Deposits per Capita
$13,004
#1,301 of 1,523
Deposits per Branch
$83M
#845 of 1,523
Competitive structure
Insured Institutions
5
#1,224 of 1,523
Branches per 100k Pop.
15.6
#1,251 of 1,523
Median Deposits per Institution
$68M
The median deposits booked by a single institution in the county. #1,218 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
21.9%
of county deposits held by banks with $100M to $50B in assets. #1,351 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
78.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+29.7% over 5 years
$386M
2020
$542M
2021
$654M
2022
$519M
2023
$499M
2024
$501M
2025

Branches: 6 in 2020 to 6 in 2025. Institutions: 5 to 5. Top-three share: 85.1% to 78.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Zions Bancorporation$225M44.8%1+26%
Wells Fargo Bank$102M20.3%1+8%
Grand Valley Bank$68M13.6%2+20%
JPMorgan Chase Bank$65M12.9%1+73%
Bank of Utah$42M8.3%1+106%

The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Salt Lake City-Provo-Orem market

Wasatch County is one of 11 counties that make up the Salt Lake City-Provo-Orem, UT-ID market, a Combined Statistical Area (ranked #24 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.0% of its deposits.

MeasureWasatch CountyShare of parent market
2024 GDP$1.4B0.7%
Deposits$501M0.0%
Population38,5141.3%

View the full Salt Lake City-Provo-Orem market profile →

Recruiting in Wasatch County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wasatch County, on a retained basis.

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