Market Intelligence

Utah County, UT

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Utah County, Utah, a core county of the Salt Lake City-Provo-Orem, UT-ID market, holds $27.8B in deposits across 16 insured institutions and 91 branches. Happen Bank is the largest deposit holder at 39.0% share. The top three banks hold 68% of deposits, which places the county in the Concentrated band. Deposits have grown 69.2% since 2021 while the branch count rose by 12.3%. It produced $38.9B of real gross domestic product in 2024, ranking #120 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$38.9B
#120 of 1,523
Population
759,859
#88 of 1,523
GDP per Capita
$51,231
#545 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$27.8B
#93 of 1,523
Deposits per Capita
$36,606
#242 of 1,523
Deposits per Branch
$306M
#48 of 1,523
Competitive structure
Insured Institutions
16
#360 of 1,523
Branches per 100k Pop.
12.0
#1,411 of 1,523
Median Deposits per Institution
$817M
The median deposits booked by a single institution in the county. #12 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
85.8%
of county deposits held by banks with $100M to $100B in assets. #457 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
68%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+69.2% over 5 years
$16.4B
2021
$21.6B
2022
$21.6B
2023
$23.4B
2024
$24.9B
2025
$27.8B
2026

Branches: 81 in 2021 to 91 in 2026. Institutions: 13 to 16. Top-three share: 49% to 68%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Happen Bank$10.9B39.0%1+327%
Green Dot Bank DBA Bonneville Bank$5.0B18.1%1+60%
Zions Bancorporation$3.1B11.1%13+33%
Central Bank$1.8B6.4%12+28%
Wells Fargo Bank$1.6B5.9%10-20%
JPMorgan Chase Bank$1.6B5.7%9-2%
Glacier Bank$1.3B4.7%11-28%
Quill Bank$1.2B4.3%6+229%
Bank of America$440M1.6%8+57,358%
Bank of Utah$285M1.0%3+60%
NBH Bank$280M1.0%5-54%
U.S. Bank$211M0.8%6+7%
KeyBank$82M0.3%3-55%
First Utah Bank$29M0.1%1no 2021 presence
D. L. Evans Bank$10M<0.1%1no 2021 presence
Cache Valley Bank$3M<0.1%1no 2021 presence

The 16 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Salt Lake City-Provo-Orem market

Utah County is one of 11 counties that make up the Salt Lake City-Provo-Orem, UT-ID market, a Combined Statistical Area (ranked #24 of 293 U.S. markets by economic output). It produces 19.1% of the market’s output and holds 2.3% of its deposits.

MeasureUtah CountyShare of parent market
2024 GDP$38.9B19.1%
Deposits$27.8B2.3%
Population759,85926.1%

View the full Salt Lake City-Provo-Orem market profile →

Recruiting in Utah County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Utah County.

See how we help banks recruit commercial banking talent