Market Intelligence

Salt Lake County, UT

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Salt Lake County, Utah, a core county of the Salt Lake City-Provo-Orem, UT-ID market, holds $1,175.4B in deposits across 57 insured institutions and 205 branches. Morgan Stanley Bank is the largest deposit holder at 22.9% share. The top three banks hold 54% of deposits, which places the county in the Moderate band. Deposits have grown 61.0% since 2021 while the branch count rose by 1.5%. It produced $119.5B of real gross domestic product in 2024, ranking #29 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$119.5B
#29 of 1,523
Population
1,220,916
#40 of 1,523
GDP per Capita
$97,858
#61 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1,175.4B
#2 of 1,523
Deposits per Capita
$962,760
#4 of 1,523
Deposits per Branch
$5.7B
#3 of 1,523
Competitive structure
Insured Institutions
57
#13 of 1,523
Branches per 100k Pop.
16.8
#1,199 of 1,523
Median Deposits per Institution
$478M
The median deposits booked by a single institution in the county. #50 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
12.8%
of county deposits held by banks with $100M to $100B in assets. #1,483 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
54%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+61.0% over 5 years
$729.9B
2021
$804.0B
2022
$899.5B
2023
$942.7B
2024
$1,020.5B
2025
$1,175.4B
2026

Branches: 202 in 2021 to 205 in 2026. Institutions: 44 to 57. Top-three share: 52% to 54%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Morgan Stanley Bank$268.8B22.9%1+77%
Goldman Sachs Bank USA$194.1B16.5%2+165%
American Express National Bank$171.6B14.6%1+102%
Ally Bank$156.6B13.3%1+10%
UBS Bank USA$109.3B9.3%1+27%
Synchrony Bank$86.0B7.3%1+40%
SoFi Bank$46.6B4.0%1no 2021 presence
JPMorgan Chase Bank$23.7B2.0%21-25%
Sallie Mae Bank$20.3B1.7%1-6%
Optum Bank, Inc.$16.5B1.4%1+43%
Zions Bancorporation$13.2B1.1%28-9%
Comenity Capital Bank$11.0B0.9%1+71%
BMW Bank of North America$9.5B0.8%1+27%
WEX Bank$7.9B0.7%1+211%
Wells Fargo Bank$7.8B0.7%27-19%
Merrick Bank$7.4B0.6%1+139%
Celtic Bank$3.9B0.3%1+345%
KeyBank$3.2B0.3%16-40%
U.S. Bank$2.8B0.2%20-8%
Nelnet Bank$2.5B0.2%1+737%
Medallion Bank$2.3B0.2%1+99%
WebBank$2.3B0.2%1+451%
FinWise Bank$723M0.1%2+256%
The Pitney Bowes Bank, Inc.$676M0.1%1+3%
First Utah Bank$660M0.1%6+19%
Bank of America$614M0.1%15-63%
Square Financial Services, Inc.$559M<0.1%1+954%
Thrivent Bank$548M<0.1%1no 2021 presence
Glacier Bank$478M<0.1%6-30%
WaFd Bank$456M<0.1%6-49%
Bank of Utah$409M<0.1%4+72%
UMB Bank$319M<0.1%1no 2021 presence
BMO Bank$311M<0.1%4-2%
First Electronic Bank$286M<0.1%1+467%
Milestone Bank$283M<0.1%1no 2021 presence
Brighton Bank$279M<0.1%5+10%
Varo Bank$210M<0.1%1+38%
Sunwest Bank$200M<0.1%1+1,331%
Cache Valley Bank$175M<0.1%1-76%
Axos Bank$162M<0.1%1no 2021 presence
Continental Bank$141M<0.1%1-43%
NBH Bank$120M<0.1%1no 2021 presence
Fortis Bank$80M<0.1%1no 2021 presence
Home Savings Bank$76M<0.1%1-15%
B2 Bank$73M<0.1%1no 2021 presence
Quill Bank$70M<0.1%1+174%
First American Trust, FSB$69M<0.1%1+235%
Redemption Bank$63M<0.1%1+7%
Banterra Bank$47M<0.1%1no 2021 presence
MidFirst Bank$44M<0.1%1no 2021 presence
Columbia Bank$32M<0.1%1no 2021 presence
D. L. Evans Bank$28M<0.1%1no 2021 presence
Northwest Bank$26M<0.1%1no 2021 presence
Liberty Bank, Inc.$7M<0.1%1-32%
Stride Bank$2M<0.1%1+72%
Regions Bank$0M0.0%1-100%
Column$0M0.0%1no 2021 presence

The 57 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Salt Lake City-Provo-Orem market

Salt Lake County is one of 11 counties that make up the Salt Lake City-Provo-Orem, UT-ID market, a Combined Statistical Area (ranked #24 of 293 U.S. markets by economic output). It produces 58.7% of the market’s output and holds 96.6% of its deposits.

MeasureSalt Lake CountyShare of parent market
2024 GDP$119.5B58.7%
Deposits$1,175.4B96.6%
Population1,220,91642.0%

View the full Salt Lake City-Provo-Orem market profile →

Recruiting in Salt Lake County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Salt Lake County.

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