Market Intelligence

Salt Lake County, UT

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Salt Lake County, Utah, a core county of the Salt Lake City-Provo-Orem, UT-ID market, holds $1,020.5B in deposits across 52 insured institutions and 201 branches. Morgan Stanley Bank, National Association is the largest deposit holder at 18.9% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have grown 49.0% since 2020 while the branch count fell by 3.8%. It produces $119.5B of output, ranking #29 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$119.5B
#29 of 1,523
Population
1,220,916
#40 of 1,523
GDP per Capita
$97,858
#61 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1,020.5B
#2 of 1,523
Deposits per Capita
$835,874
#4 of 1,523
Deposits per Branch
$5.1B
#2 of 1,523
Competitive structure
Insured Institutions
52
#18 of 1,523
Branches per 100k Pop.
16.5
#1,211 of 1,523
Median Deposits per Institution
$652M
The median deposits booked by a single institution in the county. #18 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
12.3%
of county deposits held by banks with $100M to $100B in assets. #1,489 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
51%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+49.0% over 5 years
$685.0B
2020
$729.9B
2021
$804.0B
2022
$899.5B
2023
$942.7B
2024
$1,020.5B
2025

Branches: 209 in 2020 to 201 in 2025. Institutions: 41 to 52. Top-three share: 53% to 51%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Morgan Stanley Bank$192.9B18.9%1+31%
American Express National Bank$168.4B16.5%1+98%
Goldman Sachs Bank USA$164.1B16.1%2+152%
Ally Bank$151.3B14.8%1+13%
UBS Bank USA$98.4B9.6%1+47%
Synchrony Bank$84.8B8.3%1+27%
SoFi Bank$29.6B2.9%1no 2020 presence
JPMorgan Chase Bank$20.8B2.0%21-20%
Sallie Mae Bank$20.8B2.0%1-12%
Optum Bank, Inc.$15.1B1.5%1+62%
Zions Bancorporation$13.9B1.4%29+10%
Comenity Capital Bank$10.0B1.0%1+43%
BMW Bank of North America$8.0B0.8%1+3%
Wells Fargo Bank$7.6B0.7%28-18%
Merrick Bank$7.0B0.7%1+123%
WEX Bank$6.5B0.6%1+217%
KeyBank$3.0B0.3%16-45%
Celtic Bank$2.8B0.3%1+171%
U.S. Bank$2.6B0.3%20+1%
Medallion Bank$2.0B0.2%1+87%
WebBank$1.7B0.2%1+270%
Nelnet Bank$1.5B0.2%1no 2020 presence
Bank of America$945M0.1%14-24%
First Utah Bank$699M0.1%6+46%
The Pitney Bowes Bank, Inc.$684M0.1%1+7%
FinWise Bank$664M0.1%2+322%
Thrivent Bank$641M0.1%1no 2020 presence
Washington Federal Bank$529M0.1%6+7%
Glacier Bank$418M<0.1%6+1,386%
Bank of Utah$384M<0.1%4+48%
Square Financial Services, Inc.$371M<0.1%1no 2020 presence
First Electronic Bank$333M<0.1%1+1,977%
Milestone Bank$329M<0.1%1no 2020 presence
Brighton Bank$281M<0.1%5+22%
BMO Bank$215M<0.1%4-16%
Sunwest Bank$182M<0.1%1+5,323%
Varo Bank$161M<0.1%1no 2020 presence
Continental Bank$144M<0.1%1+17%
Home Savings Bank$86M<0.1%1-15%
Cache Valley Bank$84M<0.1%1no 2020 presence
Capital Community Bank$78M<0.1%1+183%
Fortis Bank$71M<0.1%1no 2020 presence
Holladay Bank & Trust$66M<0.1%1+17%
D. L. Evans Bank$48M<0.1%1no 2020 presence
Banterra Bank$47M<0.1%1no 2020 presence
MidFirst Bank$33M<0.1%1no 2020 presence
Northwest Bank$29M<0.1%1no 2020 presence
First American Trust, FSB$28M<0.1%1+64%
Umpqua Bank$21M<0.1%1no 2020 presence
Liberty Bank, Inc.$8M<0.1%1-14%
Stride Bank$1M<0.1%1-31%
Regions Bank$0M0.0%1no 2020 presence

The 52 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Salt Lake City-Provo-Orem market

Salt Lake County is one of 11 counties that make up the Salt Lake City-Provo-Orem, UT-ID market, a Combined Statistical Area (ranked #24 of 293 U.S. markets by economic output). It produces 58.7% of the market’s output and holds 96.5% of its deposits.

MeasureSalt Lake CountyShare of parent market
2024 GDP$119.5B58.7%
Deposits$1,020.5B96.5%
Population1,220,91642.0%

View the full Salt Lake City-Provo-Orem market profile →

Recruiting in Salt Lake County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Salt Lake County.

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