Market Intelligence

Mount Pleasant-Alma, MI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Mount Pleasant-Alma, MI

Mount Pleasant-Alma, MI, a Combined Statistical Area, holds $2.1 billion in deposits across 6 insured institutions and 27 branches, and ranks #281 of 293 U.S. markets by economic output. Isabella Bank is the largest deposit holder at 42.2% share. The top three banks hold 83% of deposits, which places the market in the Concentrated band.

Economic scale
2024 Real GDP
$4.0B
#281 of 293
Population
106K
#268 of 293
GDP per Capita
$38,123
#276 of 293
Deposit market
Deposits (SOD, 6/30/26)
$2.1B
#279 of 293
Deposits per Capita
$20,082
#236 of 293
Deposits per Branch
$79M
#254 of 293
Competitive structure
Insured Institutions
6
#287 of 293
Branches per 100k Pop.
25.5
#129 of 293
Median Deposits per Institution
$216M
The median deposits booked by a single institution in the market. #144 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
83.3%
of market deposits held by banks with $100M to $100B in assets. #52 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
83%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +2.8% over 5 years
$2.1B
2021
$2.1B
2022
$2.0B
2023
$2.0B
2024
$2.1B
2025
$2.1B
2026

Branches: 31 in 2021 to 27 in 2026. Institutions: 7 to 6. Top-three share: 82% to 83%. Average deposits per branch: $79M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Isabella Bank$897M42.2%12-2%
Mercantile Bank$579M27.2%6+28%
Commercial Bank$296M13.9%4-9%
The Huntington National Bank$136M6.4%2-4%
PNC Bank$132M6.2%2-6%
Fifth Third Bank$87M4.1%1+55%

The 6 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Isabella CountyMichigan$2.5B64,69161.9%65.6%
Gratiot CountyMichigan$1.5B41,19038.1%34.4%

Recruiting in the Mount Pleasant-Alma market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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