Kalamazoo-Battle Creek-Portage, MI holds $6.9 billion in deposits across 19 insured institutions and 83 branches, ranking #107 of 293 U.S. markets by economic output. Fifth Third Bank is the largest deposit holder at 18.4% share. The top three institutions hold 40.9% of deposits, which places the market in the fragmented band. Deposits have grown 11% since 2020 while the branch count fell by 18.
Deposit trend
Branches: 101 in 2020 to 83 in 2025. Institutions: 21 to 19. Top-three share: 45.8% to 40.9%. Deposits per branch: $84M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Fifth Third Bank | 1.3B | 18.4% | +23% |
| PNC Bank | 0.9B | 13.4% | -24% |
| The Huntington National Bank | 0.6B | 9.0% | +195% |
| Southern Michigan Bank & Trust | 0.6B | 8.7% | +81% |
| First National Bank of Michigan | 0.6B | 8.4% | +16% |
| Comerica Bank | 0.5B | 6.8% | +3% |
| Sturgis Bank & Trust Company | 0.5B | 6.7% | +38% |
| Mercantile Bank | 0.4B | 6.3% | +86% |
| Old National Bank | 0.4B | 6.1% | +26% |
| JPMorgan Chase Bank | 0.3B | 4.8% | +19% |
The 10 largest of 19 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Kalamazoo County | Michigan | $16,537M | 263,795 | 62.9% |
| Calhoun County | Michigan | $7,464M | 133,408 | 28.4% |
| St. Joseph County | Michigan | $2,284M | 60,968 | 8.7% |
Recruiting in Kalamazoo
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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