Owensboro, KY, a Metropolitan Statistical Area, holds $3.4 billion in deposits across 13 insured institutions and 31 branches, ranking #270 of 293 U.S. markets by economic output. Independence Bank of Kentucky is the largest deposit holder at 35.2% share. The top three institutions hold 58.3% of deposits, which places the market in the moderate band. Deposits have grown 6.9% since 2020 while the branch count fell by 20.5%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 39 in 2020 to 31 in 2025. Institutions: 13 to 13. Top-three share: 66.3% to 58.3%. Deposits per branch: $110M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Independence Bank of Kentucky | $1.2B | 35.2% | +8% |
| U.S. Bank | $0.4B | 12.3% | -35% |
| Truist Bank | $0.4B | 10.8% | +3% |
| JPMorgan Chase Bank | $0.3B | 8.3% | +15% |
| South Central Bank, Inc. | $0.3B | 7.5% | +27% |
| German American Bank | $0.2B | 6.8% | +56% |
| Old National Bank | $0.2B | 4.6% | +43% |
| Fifth Third Bank | $0.1B | 3.8% | +81% |
| PNC Bank | $0.1B | 2.6% | -16% |
| The Sacramento Deposit Bank | $0.1B | 2.5% | +45% |
| Peoples Bank | $72M | 2.1% | no 2020 presence |
| Farmers Bank and Trust Company | $60M | 1.8% | +39% |
| First United Bank and Trust Company | $56M | 1.6% | no 2020 presence |
The 13 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Daviess County | Kentucky | $4.8B | 104,898 | 94.8% | 92.6% |
| McLean County | Kentucky | $262M | 9,064 | 5.2% | 7.4% |
Recruiting in the Owensboro market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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