Charleston-Huntington-Ashland, WV-OH-KY holds $16.0 billion in deposits across 28 insured institutions and 178 branches, ranking #94 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 16.1% share. The top three institutions hold 41.6% of deposits, which places the market in the fragmented band. Deposits have grown 13% since 2020 while the branch count fell by 22.
Deposit trend
Branches: 200 in 2020 to 178 in 2025. Institutions: 32 to 28. Top-three share: 41.7% to 41.6%. Deposits per branch: $90M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | 2.6B | 16.1% | -3% |
| City National Bank of West Virginia | 2.2B | 13.4% | +20% |
| United Bank | 1.9B | 12.1% | +29% |
| JPMorgan Chase Bank | 1.2B | 7.6% | +2% |
| WesBanco Bank, Inc. | 1.0B | 6.4% | +21% |
| The Huntington National Bank | 1.0B | 6.2% | +8% |
| Peoples Bank | 0.7B | 4.4% | +108% |
| Fifth Third Bank | 0.7B | 4.0% | +18% |
| Putnam County Bank | 0.6B | 3.6% | +12% |
| Burke & Herbert Bank & Trust Company | 0.6B | 3.5% | new since 2020 |
The 10 largest of 28 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Kanawha County | West Virginia | $11,439M | 172,381 | 36.9% |
| Cabell County | West Virginia | $5,313M | 91,183 | 17.2% |
| Putnam County | West Virginia | $3,102M | 56,885 | 10.0% |
| Boyd County | Kentucky | $2,928M | 47,751 | 9.5% |
| Scioto County | Ohio | $2,715M | 71,365 | 8.8% |
| Lawrence County | Ohio | $1,684M | 55,710 | 5.4% |
| Wayne County | West Virginia | $1,051M | 37,309 | 3.4% |
| Greenup County | Kentucky | $842M | 35,213 | 2.7% |
| Boone County | West Virginia | $804M | 20,251 | 2.6% |
| Carter County | Kentucky | $515M | 26,149 | 1.7% |
| Lawrence County | Kentucky | $413M | 15,765 | 1.3% |
| Clay County | West Virginia | $166M | 7,538 | 0.5% |
Recruiting in Charleston
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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