Assumption Parish, Louisiana, a county in the Baton Rouge-Hammond, LA market, holds $209M in deposits across 3 insured institutions and 7 branches. Renasant Bank is the largest deposit holder at 39.0% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 3.7% since 2020. It produces $562M of output, ranking #1,333 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 7 in 2020 to 7 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Renasant Bank | $81M | 39.0% | no 2020 presence |
| Capital One, National Association | $80M | 38.5% | -31% |
| First American Bank and Trust | $47M | 22.5% | +29% |
The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Baton Rouge-Hammond market
Assumption Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.7% of its deposits.
| Measure | Assumption Parish | Share of Baton Rouge-Hammond market |
|---|---|---|
| 2024 GDP | $562M | 0.9% |
| Deposits | $209M | 0.7% |
| Population | 19,720 | 1.9% |
View the full Baton Rouge-Hammond market profile →
Recruiting in Assumption Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Assumption Parish, on a retained basis.
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