Market Intelligence

Pointe Coupee Parish, LA

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceBaton Rouge-Hammond, LA › Pointe Coupee Parish

Pointe Coupee Parish, Louisiana, a county in the Baton Rouge-Hammond, LA market, holds $678M in deposits across 5 insured institutions and 8 branches. Synergy Bank is the largest deposit holder at 33.8% share. The top three institutions hold 82.5% of deposits, which places the county in the concentrated band. Deposits have grown 18.0% since 2020. It produces $825M of output, ranking #1,249 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$825M
#1,249 of 1,523
Total Deposits
$678M
#1,098 of 1,523
Population
19,520
#1,312 of 1,523
GDP per Capita
$42,255
#829 of 1,523
Insured Institutions
5
#1,210 of 1,523
Deposits per Branch
$85M
#823 of 1,523
Deposits per Capita
$34,758
#252 of 1,523
Branches per 100k Pop.
41.0
#206 of 1,523
Median Institution Size
$164M
Median deposits of the institutions operating in the county. #456 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
75.8%
of market deposits held by banks with $100M to $50B in assets. #581 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
82.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+18.0% over 5 years
$575M
2020
$656M
2021
$649M
2022
$619M
2023
$642M
2024
$678M
2025

Branches: 8 in 2020 to 8 in 2025. Institutions: 5 to 5. Top-three share: 85.1% to 82.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Synergy Bank$229M33.8%2no 2020 presence
Guaranty Bank and Trust Company$167M24.6%2+33%
Regions Bank$164M24.2%2+11%
Cottonport Bank$98M14.4%1+60%
United Mississippi Bank$21M3.1%1no 2020 presence

The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Baton Rouge-Hammond market

Pointe Coupee Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 1.3% of the market’s output and holds 2.3% of its deposits.

MeasurePointe Coupee ParishShare of Baton Rouge-Hammond market
2024 GDP$825M1.3%
Deposits$678M2.3%
Population19,5201.9%

View the full Baton Rouge-Hammond market profile →

Recruiting in Pointe Coupee Parish

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pointe Coupee Parish, on a retained basis.

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