Market Intelligence

Pointe Coupee Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Baton Rouge-Hammond, LA › Pointe Coupee Parish

Pointe Coupee Parish, Louisiana, a county in the Baton Rouge-Hammond, LA market, holds $677M in deposits across 5 insured institutions and 8 branches. Synergy Bank is the largest deposit holder at 30.5% share. The top three banks hold 81% of deposits, which places the county in the Concentrated band. Deposits have grown 3.2% since 2021. It produced $825M of real gross domestic product in 2024, ranking #1,249 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$825M
#1,249 of 1,523
Population
19,520
#1,312 of 1,523
GDP per Capita
$42,255
#829 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$677M
#1,114 of 1,523
Deposits per Capita
$34,698
#277 of 1,523
Deposits per Branch
$85M
#868 of 1,523
Competitive structure
Insured Institutions
5
#1,206 of 1,523
Branches per 100k Pop.
41.0
#197 of 1,523
Median Deposits per Institution
$169M
The median deposits booked by a single institution in the county. #445 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
75.0%
of county deposits held by banks with $100M to $100B in assets. #664 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
81%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+3.2% over 5 years
$656M
2021
$649M
2022
$619M
2023
$642M
2024
$678M
2025
$677M
2026

Branches: 8 in 2021 to 8 in 2026. Institutions: 5 to 5. Top-three share: 83% to 81%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Synergy Bank$207M30.5%2-14%
Guaranty Bank and Trust Company$173M25.5%2+23%
Regions Bank$169M25.0%2+3%
Cottonport Bank$105M15.5%1+17%
United Mississippi Bank$23M3.4%1no 2021 presence

The 5 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Baton Rouge-Hammond market

Pointe Coupee Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 1.3% of the market’s output and holds 2.2% of its deposits.

MeasurePointe Coupee ParishShare of parent market
2024 GDP$825M1.3%
Deposits$677M2.2%
Population19,5201.9%

View the full Baton Rouge-Hammond market profile →

Recruiting in Pointe Coupee Parish

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pointe Coupee Parish.

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