Livingston Parish, Louisiana, a core county of the Baton Rouge-Hammond, LA market, holds $1.5B in deposits across 11 insured institutions and 20 branches. Hancock Whitney Bank is the largest deposit holder at 36.3% share. The top three institutions hold 73.1% of deposits, which places the county in the concentrated band. Deposits have grown 18.6% since 2020 while the branch count fell by 2. It produces $3.2B of output, ranking #739 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 22 in 2020 to 20 in 2025. Institutions: 12 to 11. Top-three share: 76.7% to 73.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Hancock Whitney Bank | $561M | 36.3% | +17% |
| First Guaranty Bank | $371M | 24.0% | +61% |
| Capital One, National Association | $199M | 12.8% | -31% |
| Regions Bank | $122M | 7.9% | +28% |
| JPMorgan Chase Bank, National Association | $99M | 6.4% | +55% |
| Investar Bank, National Association | $63M | 4.1% | +11% |
| BankPlus | $45M | 2.9% | +136% |
| b1BANK | $31M | 2.0% | +115% |
| Cadence Bank | $26M | 1.7% | -11% |
| Bank of Zachary | $20M | 1.3% | +776% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Baton Rouge-Hammond market
Livingston Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 5.1% of the market’s output and holds 5.3% of its deposits.
| Measure | Livingston Parish | Share of Baton Rouge-Hammond market |
|---|---|---|
| 2024 GDP | $3.2B | 5.1% |
| Deposits | $1.5B | 5.3% |
| Population | 155,036 | 15.1% |
View the full Baton Rouge-Hammond market profile →
Recruiting in Livingston Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Livingston Parish, on a retained basis.
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