Market Intelligence

Baton Rouge-Hammond, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Baton Rouge-Hammond, LA

Baton Rouge-Hammond, LA, a Combined Statistical Area, holds $30.6 billion in deposits across 41 insured institutions and 233 branches, and ranks #63 of 293 U.S. markets by economic output. JPMorgan Chase Bank is the largest deposit holder at 28.2% share. The top three banks hold 52% of deposits, which places the market in the Moderate band.

Economic scale
2024 Real GDP
$62.7B
#63 of 293
Population
1.03M
#65 of 293
GDP per Capita
$60,861
#88 of 293
Deposit market
Deposits (SOD, 6/30/26)
$30.6B
#62 of 293
Deposits per Capita
$29,664
#121 of 293
Deposits per Branch
$131M
#86 of 293
Competitive structure
Insured Institutions
41
#54 of 293
Branches per 100k Pop.
22.6
#171 of 293
Median Deposits per Institution
$204M
The median deposits booked by a single institution in the market. #155 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
54.1%
of market deposits held by banks with $100M to $100B in assets. #176 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +3.5% over 5 years
$29.5B
2021
$31.2B
2022
$29.3B
2023
$28.3B
2024
$29.3B
2025
$30.6B
2026

Branches: 240 in 2021 to 233 in 2026. Institutions: 37 to 41. Top-three share: 61% to 52%. Average deposits per branch: $131M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
JPMorgan Chase Bank$8.6B28.2%20-6%
Hancock Whitney Bank$4.3B14.2%28+6%
Capital One$3.1B10.0%16-34%
First Guaranty Bank$2.3B7.7%10+78%
Regions Bank$2.1B6.8%23-7%
b1BANK$1.9B6.3%9+87%
First Horizon Bank$1.6B5.2%6+19%
Investar Bank$1.1B3.4%10-4%
Red River Bank$609M2.0%6+27%
Renasant Bank$552M1.8%15-7%
Citizens Bank & Trust Company$405M1.3%7+15%
Bank of Zachary$360M1.2%5+25%
Bank of St. Francisville$346M1.1%2+89%
BankPlus$304M1.0%6-9%
Guaranty Bank and Trust Company$275M0.9%7+17%
Synergy Bank$253M0.8%4-17%
Gulf Coast Bank and Trust Company$241M0.8%3+45%
United Community Bank$223M0.7%5+11%
First American Bank and Trust$209M0.7%7+31%
Cottonport Bank$205M0.7%3+20%
Landmark Bank$204M0.7%5+58%
The Huntington National Bank$198M0.6%5+4%
Plaquemine Bank & Trust Company$192M0.6%1+17%
Feliciana Bank & Trust Company$146M0.5%3+18%
First National Banker's Bank$118M0.4%1-30%
Anthem Bank & Trust$117M0.4%2+37%
Home Bank$114M0.4%4+23%
Currency Bank$103M0.3%1no 2021 presence
The Bank of Commerce$73M0.2%1+23%
Fidelity Bank$63M0.2%3+33%
Louisiana National Bank$58M0.2%1+4,829%
American Bank$45M0.1%1+75%
Liberty Bank and Trust Company$31M0.1%2-26%
Bonvenu Bank$30M0.1%1no 2021 presence
United Mississippi Bank$23M0.1%1no 2021 presence
Resource Bank$17M0.1%1+75%
Concordia Bank & Trust Company$15M<0.1%1+63%
South Louisiana Bank$14M<0.1%1+371%
First National Bank of Louisiana$12M<0.1%1no 2021 presence
Woodforest National Bank$9M<0.1%4-23%
JD Bank$1M<0.1%1no 2021 presence

The 41 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
East Baton Rouge ParishLouisiana$37.2B456,18059.3%66.8%
Ascension ParishLouisiana$10.0B135,10515.9%6.4%
Tangipahoa ParishLouisiana$4.8B141,3467.7%12.6%
Livingston ParishLouisiana$3.2B155,0365.1%4.3%
Iberville ParishLouisiana$2.7B29,5794.3%2.5%
West Baton Rouge ParishLouisiana$1.7B28,7562.7%1.9%
West Feliciana ParishLouisiana$974M15,1341.6%1.2%
Pointe Coupee ParishLouisiana$825M19,5201.3%2.2%
Assumption ParishLouisiana$562M19,7200.9%0.7%
East Feliciana ParishLouisiana$528M18,9110.8%1.1%
St. Helena ParishLouisiana$202M10,7580.3%0.3%

Recruiting in the Baton Rouge-Hammond market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

See how we help banks recruit commercial banking talent

Other markets in Louisiana

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.