Baton Rouge-Hammond, LA

Baton Rouge-Hammond, LA holds $29.3 billion in deposits across 40 insured institutions and 232 branches, ranking #63 of 293 U.S. markets by economic output. JPMorgan Chase Bank is the largest deposit holder at 26.8% share. The top three institutions hold 51.5% of deposits, which places the market in the moderate band. Deposits have grown 11% since 2020 while the branch count fell by 25.

Deposit trend

Branches: 257 in 2020 to 232 in 2025. Institutions: 36 to 40. Top-three share: 60.2% to 51.5%. Deposits per branch: $126M.

Leading institutions by deposits

Institution	Deposits	Share	Branches	5‑yr
JPMorgan Chase Bank	7.9B	26.8%	20	-1%
Hancock Whitney Bank	4.3B	14.6%	28	+13%
Capital One	2.9B	10.0%	16	-29%
First Guaranty Bank	2.3B	7.8%	10	+102%
Regions Bank	2.1B	7.3%	23	+1%
b1BANK	1.8B	6.1%	9	+124%
First Horizon Bank	1.5B	5.3%	6	new since 2020
Investar Bank	1.1B	3.8%	10	+12%
Red River Bank	0.6B	1.9%	6	+46%
Renasant Bank	0.6B	1.9%	15	new since 2020

The 10 largest of 40 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

County	State	GDP	Population	Share of GDP	Share of deposits
East Baton Rouge Parish	Louisiana	$37,163M	456,180	59.3%	66.3%
Ascension Parish	Louisiana	$9,996M	135,105	15.9%	6.5%
Tangipahoa Parish	Louisiana	$4,846M	141,346	7.7%	12.0%
Livingston Parish	Louisiana	$3,228M	155,036	5.1%	5.3%
Iberville Parish	Louisiana	$2,670M	29,579	4.3%	2.4%
West Baton Rouge Parish	Louisiana	$1,698M	28,756	2.7%	1.9%
West Feliciana Parish	Louisiana	$974M	15,134	1.6%	1.3%
Pointe Coupee Parish	Louisiana	$825M	19,520	1.3%	2.3%
Assumption Parish	Louisiana	$562M	19,720	0.9%	0.7%
East Feliciana Parish	Louisiana	$528M	18,911	0.8%	1.1%
St. Helena Parish	Louisiana	$202M	10,758	0.3%	0.3%