Tangipahoa Parish, Louisiana, a core county of the Baton Rouge-Hammond, LA market, holds $3.5B in deposits across 13 insured institutions and 31 branches. First Guaranty Bank is the largest deposit holder at 52.3% share. The top three banks hold 75% of deposits, which places the county in the Concentrated band. Deposits have grown 52.9% since 2020 while the branch count fell by 11.4%. It produces $4.8B of output, ranking #607 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 35 in 2020 to 31 in 2025. Institutions: 14 to 13. Top-three share: 65% to 75%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Guaranty Bank | $1.8B | 52.3% | +121% |
| Hancock Whitney Bank | $543M | 15.5% | +33% |
| Regions Bank | $238M | 6.8% | +17% |
| Renasant Bank | $232M | 6.6% | no 2020 presence |
| BankPlus | $155M | 4.4% | +895% |
| JPMorgan Chase Bank | $153M | 4.4% | +31% |
| Capital One | $147M | 4.2% | -12% |
| Gulf Coast Bank and Trust Company | $50M | 1.4% | +40% |
| Investar Bank | $45M | 1.3% | -23% |
| First American Bank and Trust | $35M | 1.0% | +35% |
| American Bank | $34M | 1.0% | +41% |
| Fidelity Bank | $33M | 0.9% | +57% |
| Woodforest National Bank | $6M | 0.2% | +95% |
The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Baton Rouge-Hammond market
Tangipahoa Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 7.7% of the market’s output and holds 12.0% of its deposits.
| Measure | Tangipahoa Parish | Share of parent market |
|---|---|---|
| 2024 GDP | $4.8B | 7.7% |
| Deposits | $3.5B | 12.0% |
| Population | 141,346 | 13.7% |
View the full Baton Rouge-Hammond market profile →
Recruiting in Tangipahoa Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tangipahoa Parish.
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