Market Intelligence

Tangipahoa Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Tangipahoa Parish, Louisiana, a core county of the Baton Rouge-Hammond, LA market, holds $3.9B in deposits across 13 insured institutions and 31 branches. First Guaranty Bank is the largest deposit holder at 55.9% share. The top three banks hold 76% of deposits, which places the county in the Concentrated band. Deposits have grown 48.9% since 2021 while the branch count fell by 8.8%. It produced $4.8B of real gross domestic product in 2024, ranking #607 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.8B
#607 of 1,523
Population
141,346
#476 of 1,523
GDP per Capita
$34,283
#1,088 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$3.9B
#420 of 1,523
Deposits per Capita
$27,296
#522 of 1,523
Deposits per Branch
$124M
#360 of 1,523
Competitive structure
Insured Institutions
13
#492 of 1,523
Branches per 100k Pop.
21.9
#880 of 1,523
Median Deposits per Institution
$152M
The median deposits booked by a single institution in the county. #525 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
85.7%
of county deposits held by banks with $100M to $100B in assets. #460 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
76%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+48.9% over 5 years
$2.6B
2021
$2.9B
2022
$2.8B
2023
$3.0B
2024
$3.5B
2025
$3.9B
2026

Branches: 34 in 2021 to 31 in 2026. Institutions: 14 to 13. Top-three share: 65% to 76%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First Guaranty Bank$2.2B55.9%6+122%
Hancock Whitney Bank$509M13.2%5+18%
Regions Bank$246M6.4%4+8%
Renasant Bank$226M5.9%4-22%
BankPlus$168M4.4%2+1%
Capital One$156M4.0%2-12%
JPMorgan Chase Bank$152M3.9%1+7%
Gulf Coast Bank and Trust Company$73M1.9%1+82%
American Bank$45M1.2%1+75%
First American Bank and Trust$43M1.1%1+74%
Fidelity Bank$39M1.0%1+25%
Investar Bank$37M1.0%1-35%
Woodforest National Bank$5M0.1%2+8%

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Baton Rouge-Hammond market

Tangipahoa Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 7.7% of the market’s output and holds 12.6% of its deposits.

MeasureTangipahoa ParishShare of parent market
2024 GDP$4.8B7.7%
Deposits$3.9B12.6%
Population141,34613.7%

View the full Baton Rouge-Hammond market profile →

Recruiting in Tangipahoa Parish

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tangipahoa Parish.

See how we help banks recruit commercial banking talent