East Baton Rouge Parish, Louisiana, a core county of the Baton Rouge-Hammond, LA market, holds $20.4B in deposits across 35 insured institutions and 117 branches. JPMorgan Chase Bank is the largest deposit holder at 39.9% share. The top three banks hold 64% of deposits, which places the county in the Concentrated band. Deposits have fallen 2.3% since 2021 while the branch count fell by 3.3%. It produced $37.2B of real gross domestic product in 2024, ranking #125 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 121 in 2021 to 117 in 2026. Institutions: 31 to 35. Top-three share: 71% to 64%.
Institutions by deposits
The 35 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Baton Rouge-Hammond market
East Baton Rouge Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 59.3% of the market’s output and holds 66.8% of its deposits.
| Measure | East Baton Rouge Parish | Share of parent market |
|---|---|---|
| 2024 GDP | $37.2B | 59.3% |
| Deposits | $20.4B | 66.8% |
| Population | 456,180 | 44.3% |
View the full Baton Rouge-Hammond market profile →
Recruiting in East Baton Rouge Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like East Baton Rouge Parish.
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