East Baton Rouge Parish, Louisiana, a core county of the Baton Rouge-Hammond, LA market, holds $19.4B in deposits across 34 insured institutions and 116 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 38.2% share. The top three institutions hold 62.6% of deposits, which places the county in the concentrated band. Deposits have grown 3.6% since 2020 while the branch count fell by 16. It produces $37.2B of output, ranking #125 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 132 in 2020 to 116 in 2025. Institutions: 30 to 34. Top-three share: 70.8% to 62.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| JPMorgan Chase Bank, National Association | $7.4B | 38.2% | -3% |
| Hancock Whitney Bank | $2.5B | 12.8% | +4% |
| Capital One, National Association | $2.2B | 11.6% | -31% |
| First Horizon Bank | $1.5B | 8.0% | +26% |
| b1BANK | $1.3B | 6.9% | +168% |
| Regions Bank | $1.3B | 6.5% | -8% |
| Investar Bank, National Association | $777M | 4.0% | +24% |
| Red River Bank | $524M | 2.7% | +44% |
| Bank of Zachary | $309M | 1.6% | +27% |
| Citizens Bank & Trust Company | $195M | 1.0% | +30% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Baton Rouge-Hammond market
East Baton Rouge Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 59.3% of the market’s output and holds 66.3% of its deposits.
| Measure | East Baton Rouge Parish | Share of Baton Rouge-Hammond market |
|---|---|---|
| 2024 GDP | $37.2B | 59.3% |
| Deposits | $19.4B | 66.3% |
| Population | 456,180 | 44.3% |
View the full Baton Rouge-Hammond market profile →
Recruiting in East Baton Rouge Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like East Baton Rouge Parish, on a retained basis.
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