East Baton Rouge Parish, Louisiana, a core county of the Baton Rouge-Hammond, LA market, holds $19.4B in deposits across 34 insured institutions and 116 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 38.2% share. The top three banks hold 63% of deposits, which places the county in the Concentrated band. Deposits have grown 3.6% since 2020 while the branch count fell by 12.1%. It produces $37.2B of output, ranking #125 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 132 in 2020 to 116 in 2025. Institutions: 30 to 34. Top-three share: 71% to 63%.
Institutions by deposits
The 34 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Baton Rouge-Hammond market
East Baton Rouge Parish is one of 11 counties that make up the Baton Rouge-Hammond, LA market, a Combined Statistical Area (ranked #63 of 293 U.S. markets by economic output). It produces 59.3% of the market’s output and holds 66.3% of its deposits.
| Measure | East Baton Rouge Parish | Share of parent market |
|---|---|---|
| 2024 GDP | $37.2B | 59.3% |
| Deposits | $19.4B | 66.3% |
| Population | 456,180 | 44.3% |
View the full Baton Rouge-Hammond market profile →
Recruiting in East Baton Rouge Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like East Baton Rouge Parish.
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