Market Intelligence

Baldwin County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Baldwin County, Alabama, a core county of the Mobile-Daphne-Fairhope, AL market, holds $6.7B in deposits across 32 insured institutions and 90 branches. Regions Bank is the largest deposit holder at 21.9% share. The top three banks hold 41% of deposits, which places the county in the Fragmented band. Deposits have grown 2.4% since 2021 while the branch count rose by 1.1%. It produced $10.2B of real gross domestic product in 2024, ranking #353 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$10.2B
#353 of 1,523
Population
267,761
#275 of 1,523
GDP per Capita
$38,127
#957 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$6.7B
#274 of 1,523
Deposits per Capita
$25,140
#632 of 1,523
Deposits per Branch
$75M
#1,022 of 1,523
Competitive structure
Insured Institutions
32
#77 of 1,523
Branches per 100k Pop.
33.6
#361 of 1,523
Median Deposits per Institution
$111M
The median deposits booked by a single institution in the county. #819 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
52.7%
of county deposits held by banks with $100M to $100B in assets. #1,023 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
41%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+2.4% over 5 years
$6.6B
2021
$6.9B
2022
$6.8B
2023
$6.7B
2024
$6.7B
2025
$6.7B
2026

Branches: 89 in 2021 to 90 in 2026. Institutions: 26 to 32. Top-three share: 38% to 41%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Regions Bank$1.5B21.9%9+15%
PNC Bank$722M10.7%8-33%
Wells Fargo Bank$596M8.8%5+1%
Renasant Bank$413M6.1%7-6%
Centennial Bank$398M5.9%5-39%
United Bank$393M5.8%9+26%
Bryant Bank$391M5.8%3+86%
SouthState Bank$334M5.0%2+29%
Hancock Whitney Bank$235M3.5%3+16%
First Horizon Bank$229M3.4%1-48%
Truist Bank$225M3.3%3+24%
Trustmark Bank$169M2.5%4-16%
Community Bank of Mississippi$166M2.5%3+53%
Citizens' Bank, Inc.$143M2.1%3+23%
ServisFirst Bank$119M1.8%1+136%
The Huntington National Bank$119M1.8%3+15%
SmartBank$102M1.5%1+81%
BankPlus$85M1.3%1no 2021 presence
Merchants & Marine Bank$76M1.1%3-15%
River Bank & Trust$72M1.1%1+149%
United Community Bank$64M0.9%1no 2021 presence
Pinnacle Bank$53M0.8%2-47%
The Citizens Bank$51M0.8%1+53%
Century Bank$35M0.5%1+149%
First Cahawba Bank$28M0.4%1+1%
West Alabama Bank & Trust$21M0.3%1no 2021 presence
Gulf Coast Bank and Trust Company$10M0.1%1no 2021 presence
Woodforest National Bank$5M0.1%3+19%
Community State Bank$3M<0.1%1no 2021 presence
AmeriFirst Bank$1M<0.1%1no 2021 presence
Origin Bank$1M<0.1%1no 2021 presence
First US Bank$1M<0.1%1no 2021 presence

The 32 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Mobile-Daphne-Fairhope market

Baldwin County is one of 2 counties that make up the Mobile-Daphne-Fairhope, AL market, a Combined Statistical Area (ranked #91 of 293 U.S. markets by economic output). It produces 29.6% of the market’s output and holds 38.9% of its deposits.

MeasureBaldwin CountyShare of parent market
2024 GDP$10.2B29.6%
Deposits$6.7B38.9%
Population267,76139.4%

View the full Mobile-Daphne-Fairhope market profile →

Recruiting in Baldwin County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Baldwin County.

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