Baldwin County, Alabama, a core county of the Mobile-Daphne-Fairhope, AL market, holds $6.7B in deposits across 27 insured institutions and 85 branches. Regions Bank is the largest deposit holder at 21.6% share. The top three institutions hold 40.3% of deposits, which places the county in the fragmented band. Deposits have grown 23.5% since 2020 while the branch count fell by 6. It produces $10.2B of output, ranking #353 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 91 in 2020 to 85 in 2025. Institutions: 26 to 27. Top-three share: 38.8% to 40.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | $1.4B | 21.6% | +34% |
| PNC Bank, National Association | $702M | 10.5% | -25% |
| Wells Fargo Bank, National Association | $552M | 8.3% | +3% |
| First Horizon Bank | $454M | 6.8% | +186% |
| Centennial Bank | $426M | 6.4% | -9% |
| Renasant Bank | $407M | 6.1% | +9,187% |
| United Bank | $369M | 5.5% | +49% |
| SouthState Bank, National Association | $311M | 4.7% | +38% |
| Hancock Whitney Bank | $264M | 4.0% | -10% |
| Bryant Bank | $252M | 3.8% | +76% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Mobile-Daphne-Fairhope market
Baldwin County is one of 2 counties that make up the Mobile-Daphne-Fairhope, AL market, a Combined Statistical Area (ranked #91 of 293 U.S. markets by economic output). It produces 29.6% of the market’s output and holds 39.8% of its deposits.
| Measure | Baldwin County | Share of Mobile-Daphne-Fairhope market |
|---|---|---|
| 2024 GDP | $10.2B | 29.6% |
| Deposits | $6.7B | 39.8% |
| Population | 267,761 | 39.4% |
View the full Mobile-Daphne-Fairhope market profile →
Recruiting in Baldwin County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Baldwin County, on a retained basis.
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