Mobile-Daphne-Fairhope, AL holds $16.8 billion in deposits across 32 insured institutions and 190 branches, ranking #91 of 293 U.S. markets by economic output. Regions Bank is the largest deposit holder at 27.3% share. The top three institutions hold 50.2% of deposits, which places the market in the moderate band. Deposits have grown 20% since 2020 while the branch count fell by 14.
Deposit trend
Branches: 204 in 2020 to 190 in 2025. Institutions: 32 to 32. Top-three share: 46.9% to 50.2%. Deposits per branch: $88M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | 4.6B | 27.3% | +22% |
| PNC Bank | 2.1B | 12.2% | +66% |
| Hancock Whitney Bank | 1.8B | 10.7% | +35% |
| Wells Fargo Bank | 1.3B | 7.5% | -0% |
| First Horizon Bank | 1.0B | 5.8% | new since 2020 |
| ServisFirst Bank | 0.8B | 4.6% | +73% |
| Renasant Bank | 0.7B | 4.3% | +2223% |
| Trustmark National Bank | 0.7B | 3.9% | +11% |
| Centennial Bank | 0.4B | 2.5% | -9% |
| United Bank | 0.4B | 2.4% | +61% |
The 10 largest of 32 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Mobile County | Alabama | $24,306M | 411,658 | 70.4% |
| Baldwin County | Alabama | $10,209M | 267,761 | 29.6% |
Recruiting in Mobile
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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