Market Intelligence

Boone County, WV

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Boone County, West Virginia, a county in the Charleston-Huntington-Ashland, WV-OH-KY market, holds $296M in deposits across 4 insured institutions and 4 branches. Peoples Bank is the largest deposit holder at 51.0% share. The top three banks hold 92% of deposits, which places the county in the Concentrated band. Deposits have fallen 8.6% since 2020 while the branch count fell by 33.3%. It produces $804M of output, ranking #1,256 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$804M
#1,256 of 1,523
Population
20,251
#1,300 of 1,523
GDP per Capita
$39,710
#908 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$296M
#1,347 of 1,523
Deposits per Capita
$14,623
#1,213 of 1,523
Deposits per Branch
$74M
#1,004 of 1,523
Competitive structure
Insured Institutions
4
#1,242 of 1,523
Branches per 100k Pop.
19.8
#1,022 of 1,523
Median Deposits per Institution
$61M
The median deposits booked by a single institution in the county. #1,314 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
74.2%
of county deposits held by banks with $100M to $100B in assets. #722 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
92%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-8.6% over 5 years
$324M
2020
$315M
2021
$307M
2022
$313M
2023
$326M
2024
$296M
2025

Branches: 6 in 2020 to 4 in 2025. Institutions: 4 to 4. Top-three share: 89% to 92%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Peoples Bank$151M51.0%1no 2020 presence
Truist Bank$76M25.8%1-3%
United Bank$45M15.1%1+30%
Whitesville State Bank$24M8.1%1-54%

The 4 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Charleston-Huntington-Ashland market

Boone County is one of 12 counties that make up the Charleston-Huntington-Ashland, WV-OH-KY market, a Combined Statistical Area (ranked #94 of 293 U.S. markets by economic output). It produces 2.6% of the market’s output and holds 1.8% of its deposits.

MeasureBoone CountyShare of parent market
2024 GDP$804M2.6%
Deposits$296M1.8%
Population20,2513.2%

View the full Charleston-Huntington-Ashland market profile →

Recruiting in Boone County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Boone County.

See how we help banks recruit commercial banking talent