Market Intelligence

Cabell County, WV

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Cabell County, West Virginia, a core county of the Charleston-Huntington-Ashland, WV-OH-KY market, holds $3.0B in deposits across 13 insured institutions and 28 branches. JPMorgan Chase Bank is the largest deposit holder at 16.2% share. The top three banks hold 41% of deposits, which places the county in the Fragmented band. Deposits have fallen 3.6% since 2021 while the branch count fell by 6.7%. It produced $5.3B of real gross domestic product in 2024, ranking #572 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.3B
#572 of 1,523
Population
91,183
#657 of 1,523
GDP per Capita
$58,271
#394 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$3.0B
#508 of 1,523
Deposits per Capita
$32,609
#323 of 1,523
Deposits per Branch
$106M
#547 of 1,523
Competitive structure
Insured Institutions
13
#440 of 1,523
Branches per 100k Pop.
30.7
#451 of 1,523
Median Deposits per Institution
$226M
The median deposits booked by a single institution in the county. #280 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
59.4%
of county deposits held by banks with $100M to $100B in assets. #934 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
41%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-3.6% over 5 years
$3.1B
2021
$3.1B
2022
$3.0B
2023
$2.9B
2024
$2.9B
2025
$3.0B
2026

Branches: 30 in 2021 to 28 in 2026. Institutions: 14 to 13. Top-three share: 51% to 41%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
JPMorgan Chase Bank$482M16.2%2-15%
Truist Bank$391M13.1%2-35%
Huntington Federal Savings Bank$357M12.0%3-9%
WesBanco Bank, Inc.$326M11.0%2-16%
City National Bank of West Virginia$299M10.1%4-1%
United Bank$262M8.8%2+5%
Burke & Herbert Bank & Trust Company$226M7.6%3no 2021 presence
The Huntington National Bank$211M7.1%2+62%
The Ohio Valley Bank Company$162M5.4%2+96%
Fifth Third Bank$125M4.2%2-5%
Peoples Bank$74M2.5%2-40%
Community Trust Bank, Inc.$33M1.1%1+71%
Putnam County Bank$26M0.9%1no 2021 presence

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Charleston-Huntington-Ashland market

Cabell County is one of 12 counties that make up the Charleston-Huntington-Ashland, WV-OH-KY market, a Combined Statistical Area (ranked #94 of 293 U.S. markets by economic output). It produces 17.2% of the market’s output and holds 18.4% of its deposits.

MeasureCabell CountyShare of parent market
2024 GDP$5.3B17.2%
Deposits$3.0B18.4%
Population91,18314.3%

View the full Charleston-Huntington-Ashland market profile →

Recruiting in Cabell County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cabell County.

See how we help banks recruit commercial banking talent