Market Intelligence

Cabell County, WV

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Cabell County, West Virginia, a core county of the Charleston-Huntington-Ashland, WV-OH-KY market, holds $2.9B in deposits across 13 insured institutions and 29 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 17.4% share. The top three banks hold 41% of deposits, which places the county in the Fragmented band. Deposits have grown 2.8% since 2020 while the branch count fell by 9.4%. It produces $5.3B of output, ranking #572 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.3B
#572 of 1,523
Population
91,183
#657 of 1,523
GDP per Capita
$58,271
#394 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.9B
#514 of 1,523
Deposits per Capita
$31,376
#331 of 1,523
Deposits per Branch
$99M
#614 of 1,523
Competitive structure
Insured Institutions
13
#448 of 1,523
Branches per 100k Pop.
31.8
#413 of 1,523
Median Deposits per Institution
$227M
The median deposits booked by a single institution in the county. #271 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
59.9%
of county deposits held by banks with $100M to $100B in assets. #968 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
41%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+2.8% over 5 years
$2.8B
2020
$3.1B
2021
$3.1B
2022
$3.0B
2023
$2.9B
2024
$2.9B
2025

Branches: 32 in 2020 to 29 in 2025. Institutions: 14 to 13. Top-three share: 50% to 41%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
JPMorgan Chase Bank$497M17.4%2+3%
Huntington Federal Savings Bank$362M12.7%3-7%
WesBanco Bank, Inc.$325M11.3%3-8%
Truist Bank$316M11.1%2-38%
City National Bank of West Virginia$297M10.4%4+11%
Burke & Herbert Bank & Trust Company$239M8.4%3no 2020 presence
United Bank$227M7.9%2-4%
The Huntington National Bank$216M7.5%2+97%
The Ohio Valley Bank Company$139M4.9%2+99%
Fifth Third Bank$119M4.2%2-5%
Peoples Bank$80M2.8%2+1%
Community Trust Bank, Inc.$26M0.9%1+69%
Putnam County Bank$18M0.6%1no 2020 presence

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Charleston-Huntington-Ashland market

Cabell County is one of 12 counties that make up the Charleston-Huntington-Ashland, WV-OH-KY market, a Combined Statistical Area (ranked #94 of 293 U.S. markets by economic output). It produces 17.2% of the market’s output and holds 17.8% of its deposits.

MeasureCabell CountyShare of parent market
2024 GDP$5.3B17.2%
Deposits$2.9B17.8%
Population91,18314.3%

View the full Charleston-Huntington-Ashland market profile →

Recruiting in Cabell County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cabell County.

See how we help banks recruit commercial banking talent