Market Intelligence

Greenup County, KY

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Greenup County, Kentucky, a core county of the Charleston-Huntington-Ashland, WV-OH-KY market, holds $436M in deposits across 4 insured institutions and 11 branches. First & Peoples Bank and Trust Company is the largest deposit holder at 45.0% share. The top three institutions hold 93.2% of deposits, which places the county in the concentrated band. Deposits have grown 5.9% since 2020 while the branch count fell by 2. It produces $842M of output, ranking #1,241 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$842M
#1,241 of 1,523
Total Deposits
$436M
#1,247 of 1,523
Population
35,213
#1,091 of 1,523
GDP per Capita
$23,908
#1,394 of 1,523
Insured Institutions
4
#1,263 of 1,523
Deposits per Branch
$40M
#1,467 of 1,523
Deposits per Capita
$12,393
#1,327 of 1,523
Branches per 100k Pop.
31.2
#441 of 1,523
Median Institution Size
$105M
Median deposits of the institutions operating in the county. #858 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #78 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
93.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+5.9% over 5 years
$412M
2020
$435M
2021
$525M
2022
$386M
2023
$410M
2024
$436M
2025

Branches: 13 in 2020 to 11 in 2025. Institutions: 5 to 4. Top-three share: 89.5% to 93.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First & Peoples Bank and Trust Company$197M45.0%4+13%
City National Bank of West Virginia$136M31.1%4+7%
Peoples Bank$75M17.1%2+11%
Community Trust Bank, Inc.$30M6.8%1+91%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Charleston-Huntington-Ashland market

Greenup County is one of 12 counties that make up the Charleston-Huntington-Ashland, WV-OH-KY market, a Combined Statistical Area (ranked #94 of 293 U.S. markets by economic output). It produces 2.7% of the market’s output and holds 2.7% of its deposits.

MeasureGreenup CountyShare of Charleston-Huntington-Ashland market
2024 GDP$842M2.7%
Deposits$436M2.7%
Population35,2135.5%

View the full Charleston-Huntington-Ashland market profile →

Recruiting in Greenup County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Greenup County, on a retained basis.

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