Market Intelligence

Putnam County, WV

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Putnam County, West Virginia, a core county of the Charleston-Huntington-Ashland, WV-OH-KY market, holds $1.6B in deposits across 13 insured institutions and 20 branches. Putnam County Bank is the largest deposit holder at 35.0% share. The top three institutions hold 60.6% of deposits, which places the county in the concentrated band. Deposits have grown 30.3% since 2020 while the branch count rose by 5.3%. It produces $3.1B of output, ranking #757 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.1B
#757 of 1,523
Population
56,885
#874 of 1,523
GDP per Capita
$54,529
#468 of 1,523
Deposit market
Total Deposits
$1.6B
#731 of 1,523
Deposits per Capita
$28,371
#453 of 1,523
Deposits per Branch
$81M
#885 of 1,523
Competitive structure
Insured Institutions
13
#484 of 1,523
Branches per 100k Pop.
35.2
#322 of 1,523
Median Deposits per Institution
$83M
The median deposits booked by a single institution in the county. #1,054 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
69.1%
of county deposits held by banks with $100M to $50B in assets. #699 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
60.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+30.3% over 5 years
$1.2B
2020
$1.4B
2021
$1.5B
2022
$1.4B
2023
$1.5B
2024
$1.6B
2025

Branches: 19 in 2020 to 20 in 2025. Institutions: 13 to 13. Top-three share: 68.9% to 60.6%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Putnam County Bank$566M35.1%4+8%
City National Bank of West Virginia$252M15.6%4+27%
JPMorgan Chase Bank$161M10.0%1+124%
Truist Bank$159M9.9%1+21%
The Huntington National Bank$95M5.9%1+68%
The Poca Valley Bank, Inc.$88M5.4%2+66%
Fifth Third Bank$83M5.1%1+83%
WesBanco Bank, Inc.$66M4.1%1+90%
United Bank$60M3.7%1+10%
Huntington Federal Savings Bank$34M2.1%1+31%
The Farmers Bank and Savings Company$27M1.7%1+18%
Burke & Herbert Bank & Trust Company$22M1.3%1no 2020 presence
Woodforest National Bank$2M0.1%1-12%

The 13 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Charleston-Huntington-Ashland market

Putnam County is one of 12 counties that make up the Charleston-Huntington-Ashland, WV-OH-KY market, a Combined Statistical Area (ranked #94 of 293 U.S. markets by economic output). It produces 10.0% of the market’s output and holds 10.1% of its deposits.

MeasurePutnam CountyShare of parent market
2024 GDP$3.1B10.0%
Deposits$1.6B10.1%
Population56,8858.9%

View the full Charleston-Huntington-Ashland market profile →

Recruiting in Putnam County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Putnam County.

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