Market Intelligence

Clay County, WV

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Clay County, West Virginia, a county in the Charleston-Huntington-Ashland, WV-OH-KY market, holds $121M in deposits across 2 insured institutions and 3 branches. Clay County Bank, Inc. is the largest deposit holder at 93.9% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 25.4% since 2020. It produces $166M of output, ranking #1,504 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$166M
#1,504 of 1,523
Total Deposits
$121M
#1,468 of 1,523
Population
7,538
#1,475 of 1,523
GDP per Capita
$22,089
#1,432 of 1,523
Insured Institutions
2
#1,425 of 1,523
Deposits per Branch
$40M
#1,464 of 1,523
Deposits per Capita
$15,988
#1,139 of 1,523
Branches per 100k Pop.
39.8
#217 of 1,523
Median Institution Size
$60M
Median deposits of the institutions operating in the county. #1,317 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #40 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+25.4% over 5 years
$96M
2020
$103M
2021
$112M
2022
$111M
2023
$114M
2024
$121M
2025

Branches: 3 in 2020 to 3 in 2025. Institutions: 2 to 2. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Clay County Bank, Inc.$113M93.9%2+30%
Peoples Bank$7M6.1%1no 2020 presence

The 2 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Charleston-Huntington-Ashland market

Clay County is one of 12 counties that make up the Charleston-Huntington-Ashland, WV-OH-KY market, a Combined Statistical Area (ranked #94 of 293 U.S. markets by economic output). It produces 0.5% of the market’s output and holds 0.8% of its deposits.

MeasureClay CountyShare of Charleston-Huntington-Ashland market
2024 GDP$166M0.5%
Deposits$121M0.8%
Population7,5381.2%

View the full Charleston-Huntington-Ashland market profile →

Recruiting in Clay County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Clay County, on a retained basis.

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