Haywood County, North Carolina, a core county of the Asheville-Waynesville-Brevard, NC market, holds $915M in deposits across 6 insured institutions and 9 branches. First-Citizens Bank & Trust Company is the largest deposit holder at 29.9% share. The top three institutions hold 70.6% of deposits, which places the county in the concentrated band. Deposits have grown 17.4% since 2020 while the branch count fell by 2. It produces $2.0B of output, ranking #934 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 11 in 2020 to 9 in 2025. Institutions: 7 to 6. Top-three share: 67.4% to 70.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First-Citizens Bank & Trust Company | $273M | 29.9% | +19% |
| HomeTrust Bank | $191M | 20.9% | +38% |
| Wells Fargo Bank, National Association | $181M | 19.8% | +39% |
| Truist Bank | $137M | 15.0% | -12% |
| United Community Bank | $130M | 14.2% | +43% |
| Woodforest National Bank | $2M | 0.2% | +4% |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Asheville-Waynesville-Brevard market
Haywood County is one of 5 counties that make up the Asheville-Waynesville-Brevard, NC market, a Combined Statistical Area (ranked #110 of 293 U.S. markets by economic output). It produces 7.8% of the market’s output and holds 7.4% of its deposits.
| Measure | Haywood County | Share of Asheville-Waynesville-Brevard market |
|---|---|---|
| 2024 GDP | $2.0B | 7.8% |
| Deposits | $915M | 7.4% |
| Population | 63,369 | 12.2% |
View the full Asheville-Waynesville-Brevard market profile →
Recruiting in Haywood County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Haywood County, on a retained basis.
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