Market Intelligence

Henderson County, NC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Henderson County, North Carolina, a core county of the Asheville-Waynesville-Brevard, NC market, holds $2.7B in deposits across 11 insured institutions and 18 branches. First-Citizens Bank & Trust Company is the largest deposit holder at 39.2% share. The top three banks hold 61% of deposits, which places the county in the Concentrated band. Deposits have grown 26.6% since 2020 while the branch count fell by 18.2%. It produces $5.0B of output, ranking #599 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.0B
#599 of 1,523
Population
122,375
#525 of 1,523
GDP per Capita
$40,454
#888 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.7B
#541 of 1,523
Deposits per Capita
$21,996
#767 of 1,523
Deposits per Branch
$150M
#200 of 1,523
Competitive structure
Insured Institutions
11
#596 of 1,523
Branches per 100k Pop.
14.7
#1,306 of 1,523
Median Deposits per Institution
$179M
The median deposits booked by a single institution in the county. #394 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
20.0%
of county deposits held by banks with $100M to $100B in assets. #1,444 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
61%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+26.6% over 5 years
$2.1B
2020
$2.4B
2021
$2.7B
2022
$2.6B
2023
$2.6B
2024
$2.7B
2025

Branches: 22 in 2020 to 18 in 2025. Institutions: 11 to 11. Top-three share: 64% to 61%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First-Citizens Bank & Trust Company$1.1B39.3%5+23%
Wells Fargo Bank$317M11.8%1+1%
Bank of America$271M10.1%1+49%
TD Bank$234M8.7%2+38%
Truist Bank$183M6.8%1-7%
United Community Bank$179M6.7%2+59%
First Bank$165M6.1%2+82%
HomeTrust Bank$137M5.1%1+11%
PNC Bank$93M3.4%1+154%
The Park National Bank$52M1.9%1+38%
Woodforest National Bank$5M0.2%1+32%

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Asheville-Waynesville-Brevard market

Henderson County is one of 5 counties that make up the Asheville-Waynesville-Brevard, NC market, a Combined Statistical Area (ranked #110 of 293 U.S. markets by economic output). It produces 19.2% of the market’s output and holds 21.8% of its deposits.

MeasureHenderson CountyShare of parent market
2024 GDP$5.0B19.2%
Deposits$2.7B21.8%
Population122,37523.5%

View the full Asheville-Waynesville-Brevard market profile →

Recruiting in Henderson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Henderson County.

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