Market Intelligence

Henderson County, NC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Henderson County, North Carolina, a core county of the Asheville-Waynesville-Brevard, NC market, holds $2.6B in deposits across 12 insured institutions and 18 branches. First-Citizens Bank & Trust Company is the largest deposit holder at 40.3% share. The top three banks hold 62% of deposits, which places the county in the Concentrated band. Deposits have grown 9.2% since 2021 while the branch count fell by 5.3%. It produced $5.0B of real gross domestic product in 2024, ranking #599 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.0B
#599 of 1,523
Population
122,375
#525 of 1,523
GDP per Capita
$40,454
#888 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.6B
#566 of 1,523
Deposits per Capita
$21,095
#851 of 1,523
Deposits per Branch
$143M
#227 of 1,523
Competitive structure
Insured Institutions
12
#525 of 1,523
Branches per 100k Pop.
14.7
#1,304 of 1,523
Median Deposits per Institution
$166M
The median deposits booked by a single institution in the county. #455 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
20.7%
of county deposits held by banks with $100M to $100B in assets. #1,418 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
62%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+9.2% over 5 years
$2.4B
2021
$2.7B
2022
$2.6B
2023
$2.6B
2024
$2.7B
2025
$2.6B
2026

Branches: 19 in 2021 to 18 in 2026. Institutions: 11 to 12. Top-three share: 64% to 62%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First-Citizens Bank & Trust Company$1.0B40.3%5+10%
Wells Fargo Bank$317M12.3%10%
Bank of America$256M9.9%1+24%
United Community Bank$182M7.1%2+31%
Truist Bank$177M6.8%10%
TD Bank$176M6.8%1-28%
First Bank$157M6.1%2+35%
HomeTrust Bank$136M5.3%1+4%
PNC Bank$83M3.2%1+81%
The Park National Bank$51M2.0%1+50%
Woodforest National Bank$6M0.2%1+16%
The Fidelity Bank$2M0.1%1no 2021 presence

The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Asheville-Waynesville-Brevard market

Henderson County is one of 5 counties that make up the Asheville-Waynesville-Brevard, NC market, a Combined Statistical Area (ranked #110 of 293 U.S. markets by economic output). It produces 19.2% of the market’s output and holds 21.4% of its deposits.

MeasureHenderson CountyShare of parent market
2024 GDP$5.0B19.2%
Deposits$2.6B21.4%
Population122,37523.5%

View the full Asheville-Waynesville-Brevard market profile →

Recruiting in Henderson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Henderson County.

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