Market Intelligence

Buncombe County, NC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Buncombe County, North Carolina, a core county of the Asheville-Waynesville-Brevard, NC market, holds $7.7B in deposits across 21 insured institutions and 65 branches. Wells Fargo Bank, National Association is the largest deposit holder at 17.4% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have grown 19.8% since 2020 while the branch count fell by 13.3%. It produces $16.4B of output, ranking #251 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$16.4B
#251 of 1,523
Population
277,417
#266 of 1,523
GDP per Capita
$59,106
#368 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$7.7B
#242 of 1,523
Deposits per Capita
$27,774
#476 of 1,523
Deposits per Branch
$119M
#391 of 1,523
Competitive structure
Insured Institutions
21
#192 of 1,523
Branches per 100k Pop.
23.4
#810 of 1,523
Median Deposits per Institution
$90M
The median deposits booked by a single institution in the county. #986 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
33.2%
of county deposits held by banks with $100M to $100B in assets. #1,311 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
49%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+19.8% over 5 years
$6.4B
2020
$7.4B
2021
$7.7B
2022
$7.5B
2023
$7.4B
2024
$7.7B
2025

Branches: 75 in 2020 to 65 in 2025. Institutions: 17 to 21. Top-three share: 53% to 49%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$1.3B17.4%8-6%
First-Citizens Bank & Trust Company$1.3B16.7%12+43%
HomeTrust Bank$1.1B14.9%4+77%
Truist Bank$987M12.8%6-10%
First Bank$847M11.0%8+29%
Bank of America$776M10.1%4+12%
TD Bank$359M4.7%3+5%
First Horizon Bank$251M3.3%3+18%
PNC Bank$225M2.9%3+5%
Fifth Third Bank$135M1.7%1+261%
First National Bank of Pennsylvania$90M1.2%1no 2020 presence
The Park National Bank$82M1.1%1-18%
Pinnacle Bank$62M0.8%1+60%
ServisFirst Bank$44M0.6%1no 2020 presence
Black Mountain Savings Bank, SSB$37M0.5%1+9%
TruPoint Bank$21M0.3%1+28%
Woodforest National Bank$7M0.1%3+43%
Movement Bank$7M0.1%1no 2020 presence
Bank OZK$1M<0.1%1no 2020 presence
Old National Bank$0M0.0%1no 2020 presence
AMG National Trust Bank$0M0.0%1no 2020 presence

The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Asheville-Waynesville-Brevard market

Buncombe County is one of 5 counties that make up the Asheville-Waynesville-Brevard, NC market, a Combined Statistical Area (ranked #110 of 293 U.S. markets by economic output). It produces 63.7% of the market’s output and holds 62.3% of its deposits.

MeasureBuncombe CountyShare of parent market
2024 GDP$16.4B63.7%
Deposits$7.7B62.3%
Population277,41753.4%

View the full Asheville-Waynesville-Brevard market profile →

Recruiting in Buncombe County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Buncombe County.

See how we help banks recruit commercial banking talent