Asheville-Waynesville-Brevard, NC holds $12.4 billion in deposits across 22 insured institutions and 101 branches, ranking #110 of 293 U.S. markets by economic output. First-Citizens Bank & Trust Company is the largest deposit holder at 24.5% share. The top three institutions hold 53.4% of deposits, which places the market in the moderate band. Deposits have grown 23% since 2020 while the branch count fell by 17.
Deposit trend
Branches: 118 in 2020 to 101 in 2025. Institutions: 18 to 22. Top-three share: 57.0% to 53.4%. Deposits per branch: $122M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First-Citizens Bank & Trust Company | 3.0B | 24.5% | +33% |
| Wells Fargo Bank | 2.1B | 17.0% | +5% |
| HomeTrust Bank | 1.5B | 11.9% | +62% |
| Truist Bank | 1.3B | 10.6% | -10% |
| First Bank | 1.1B | 8.9% | +34% |
| Bank of America | 1.1B | 8.5% | +19% |
| TD Bank | 0.6B | 4.8% | +9% |
| United Community Bank | 0.5B | 3.9% | +51% |
| PNC Bank | 0.3B | 2.6% | +7% |
| First Horizon Bank | 0.3B | 2.0% | +18% |
The 10 largest of 22 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Buncombe County | North Carolina | $16,397M | 277,417 | 63.7% |
| Henderson County | North Carolina | $4,951M | 122,375 | 19.2% |
| Haywood County | North Carolina | $2,008M | 63,369 | 7.8% |
| Transylvania County | North Carolina | $1,889M | 34,211 | 7.3% |
| Madison County | North Carolina | $480M | 22,553 | 1.9% |
Recruiting in Asheville
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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