Asheville-Waynesville-Brevard, NC, a Combined Statistical Area, holds $12.4 billion in deposits across 22 insured institutions and 101 branches, ranking #110 of 293 U.S. markets by economic output. First-Citizens Bank & Trust Company is the largest deposit holder at 24.5% share. The top three institutions hold 53.4% of deposits, which places the market in the moderate band. Deposits have grown 23.0% since 2020 while the branch count fell by 14.4%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 118 in 2020 to 101 in 2025. Institutions: 18 to 22. Top-three share: 57.0% to 53.4%. Deposits per branch: $122M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First-Citizens Bank & Trust Company | $3.0B | 24.5% | +33% |
| Wells Fargo Bank | $2.1B | 17.0% | +5% |
| HomeTrust Bank | $1.5B | 11.9% | +62% |
| Truist Bank | $1.3B | 10.6% | -10% |
| First Bank | $1.1B | 8.9% | +34% |
| Bank of America | $1.1B | 8.5% | +19% |
| TD Bank | $0.6B | 4.8% | +9% |
| United Community Bank | $0.5B | 3.9% | +51% |
| PNC Bank | $0.3B | 2.6% | +7% |
| First Horizon Bank | $0.3B | 2.0% | +18% |
| Fifth Third Bank | $247M | 2.0% | +140% |
| The Park National Bank | $133M | 1.1% | -3% |
| First National Bank of Pennsylvania | $90M | 0.7% | no 2020 presence |
| Pinnacle Bank | $62M | 0.5% | +60% |
| ServisFirst Bank | $44M | 0.4% | no 2020 presence |
| Black Mountain Savings Bank, SSB | $37M | 0.3% | +9% |
| TruPoint Bank | $21M | 0.2% | +28% |
| Woodforest National Bank | $15M | 0.1% | +32% |
| Movement Bank | $7M | 0.1% | no 2020 presence |
| Bank OZK | $1M | 0.0% | no 2020 presence |
| Old National Bank | $0M | 0.0% | no 2020 presence |
| AMG National Trust Bank | $0M | 0.0% | no 2020 presence |
The 22 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Buncombe County | North Carolina | $16.4B | 277,417 | 63.7% | 62.3% |
| Henderson County | North Carolina | $5.0B | 122,375 | 19.2% | 21.8% |
| Haywood County | North Carolina | $2.0B | 63,369 | 7.8% | 7.4% |
| Transylvania County | North Carolina | $1.9B | 34,211 | 7.3% | 7.3% |
| Madison County | North Carolina | $480M | 22,553 | 1.9% | 1.3% |
Recruiting in the Asheville-Waynesville-Brevard market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
See how we help banks recruit commercial banking talent