Hernando County, Florida, a county in the Tampa-St. Petersburg-Clearwater, FL market, holds $3.2B in deposits across 10 insured institutions and 29 branches. Truist Bank is the largest deposit holder at 30.1% share. The top three institutions hold 62.8% of deposits, which places the county in the concentrated band. Deposits have grown 8.0% since 2020 while the branch count fell by 7. It produces $5.7B of output, ranking #549 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 36 in 2020 to 29 in 2025. Institutions: 12 to 10. Top-three share: 63.8% to 62.8%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | $957M | 30.1% | +9% |
| Bank of America, National Association | $728M | 22.9% | +13% |
| Regions Bank | $309M | 9.7% | +28% |
| JPMorgan Chase Bank, National Association | $286M | 9.0% | +97% |
| Wells Fargo Bank, National Association | $261M | 8.2% | +34% |
| Capital City Bank | $174M | 5.5% | +69% |
| Brannen Bank | $140M | 4.4% | +90% |
| PNC Bank, National Association | $134M | 4.2% | -62% |
| Cadence Bank | $122M | 3.8% | -12% |
| Centennial Bank | $66M | 2.1% | +10% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Tampa-St. Petersburg-Clearwater market
Hernando County is one of 4 counties that make up the Tampa-St. Petersburg-Clearwater, FL market, a Metropolitan Statistical Area (ranked #23 of 293 U.S. markets by economic output). It produces 2.7% of the market’s output and holds 2.5% of its deposits.
| Measure | Hernando County | Share of Tampa-St. Petersburg-Clearwater market |
|---|---|---|
| 2024 GDP | $5.7B | 2.7% |
| Deposits | $3.2B | 2.5% |
| Population | 221,701 | 6.5% |
View the full Tampa-St. Petersburg-Clearwater market profile →
Recruiting in Hernando County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hernando County, on a retained basis.
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