Market Intelligence

Pinellas County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Pinellas County, Florida, a core county of the Tampa-St. Petersburg-Clearwater, FL market, holds $71.1B in deposits across 32 insured institutions and 237 branches. Raymond James Bank is the largest deposit holder at 54.0% share. The top three banks hold 67% of deposits, which places the county in the Concentrated band. Deposits have grown 33.0% since 2020 while the branch count fell by 13.5%. It produces $62.3B of output, ranking #68 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$62.3B
#68 of 1,523
Population
948,563
#58 of 1,523
GDP per Capita
$65,676
#254 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$71.1B
#39 of 1,523
Deposits per Capita
$74,917
#36 of 1,523
Deposits per Branch
$300M
#44 of 1,523
Competitive structure
Insured Institutions
32
#82 of 1,523
Branches per 100k Pop.
25.0
#715 of 1,523
Median Deposits per Institution
$564M
The median deposits booked by a single institution in the county. #26 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
67.9%
of county deposits held by banks with $100M to $100B in assets. #853 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
67%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+33.0% over 5 years
$53.4B
2020
$62.9B
2021
$73.3B
2022
$71.0B
2023
$69.3B
2024
$71.1B
2025

Branches: 274 in 2020 to 237 in 2025. Institutions: 32 to 32. Top-three share: 66% to 67%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Raymond James Bank$38.4B54.0%1+50%
Bank of America$5.4B7.6%21+4%
Wells Fargo Bank$4.2B5.8%25-8%
Regions Bank$3.9B5.5%27+30%
Truist Bank$3.8B5.3%280%
JPMorgan Chase Bank$2.8B3.9%26+62%
Fifth Third Bank$1.4B2.0%20+60%
Valley National Bank$1.4B1.9%8+16%
Bank OZK$1.2B1.7%9+74%
Hancock Whitney Bank$890M1.3%5+42%
BayFirst National Bank$775M1.1%5+58%
EverBank$751M1.1%1+7%
Synovus Bank$745M1.0%7+13%
Climate First Bank$658M0.9%1no 2020 presence
TD Bank$647M0.9%8-18%
Third Federal Savings and Loan Association of Cleveland$588M0.8%3-17%
Flagship Bank$540M0.8%5+209%
PNC Bank$524M0.7%7+31%
First Horizon Bank$421M0.6%2+96%
Republic Bank & Trust Company$318M0.4%4-5%
Seacoast National Bank$311M0.4%3+462%
Waterfall Bank$306M0.4%1no 2020 presence
The Bank of Tampa$254M0.4%3+1%
BankUnited$238M0.3%3-40%
SouthState Bank$209M0.3%2-4%
First-Citizens Bank & Trust Company$167M0.2%3-26%
Centennial Bank$145M0.2%3+37%
Cogent Bank$117M0.2%1+679%
Cadence Bank$55M0.1%1-13%
Stearns Bank$28M<0.1%1+7%
American Momentum Bank$25M<0.1%2-21%
The Northern Trust Company<$1M<0.1%1no 2020 presence

The 32 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tampa-St. Petersburg-Clearwater market

Pinellas County is one of 4 counties that make up the Tampa-St. Petersburg-Clearwater, FL market, a Metropolitan Statistical Area (ranked #23 of 293 U.S. markets by economic output). It produces 30.0% of the market’s output and holds 55.5% of its deposits.

MeasurePinellas CountyShare of parent market
2024 GDP$62.3B30.0%
Deposits$71.1B55.5%
Population948,56327.7%

View the full Tampa-St. Petersburg-Clearwater market profile →

Recruiting in Pinellas County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pinellas County.

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