Market Intelligence

Pinellas County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Pinellas County, Florida, a core county of the Tampa-St. Petersburg-Clearwater, FL market, holds $74.0B in deposits across 33 insured institutions and 236 branches. Raymond James Bank is the largest deposit holder at 55.9% share. The top three banks hold 68% of deposits, which places the county in the Concentrated band. Deposits have grown 17.6% since 2021 while the branch count fell by 7.8%. It produced $62.3B of real gross domestic product in 2024, ranking #68 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$62.3B
#68 of 1,523
Population
948,563
#58 of 1,523
GDP per Capita
$65,676
#254 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$74.0B
#38 of 1,523
Deposits per Capita
$78,028
#35 of 1,523
Deposits per Branch
$314M
#43 of 1,523
Competitive structure
Insured Institutions
33
#73 of 1,523
Branches per 100k Pop.
24.9
#716 of 1,523
Median Deposits per Institution
$531M
The median deposits booked by a single institution in the county. #36 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
69.2%
of county deposits held by banks with $100M to $100B in assets. #778 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
68%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+17.6% over 5 years
$62.9B
2021
$73.3B
2022
$71.0B
2023
$69.3B
2024
$71.1B
2025
$74.0B
2026

Branches: 256 in 2021 to 236 in 2026. Institutions: 33 to 33. Top-three share: 66% to 68%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Raymond James Bank$41.4B55.9%1+36%
Bank of America$5.2B7.0%21-13%
Wells Fargo Bank$4.1B5.5%25-16%
Truist Bank$3.8B5.1%28-15%
Regions Bank$3.3B4.4%27-27%
JPMorgan Chase Bank$2.9B3.9%26+34%
Fifth Third Bank$1.5B2.0%20+51%
Bank OZK$1.5B2.0%9+51%
Valley National Bank$1.4B1.9%6+2%
Climate First Bank$1.2B1.7%1+11,828%
Hancock Whitney Bank$832M1.1%5+27%
Pinnacle Bank$749M1.0%70%
EverBank$748M1.0%1+13%
BayFirst National Bank$716M1.0%5+50%
Flagship Bank$625M0.8%5+78%
TD Bank$609M0.8%7-21%
Third Federal Savings and Loan Association of Cleveland$531M0.7%3-22%
PNC Bank$519M0.7%7+17%
First Horizon Bank$397M0.5%2+69%
Seacoast National Bank$380M0.5%3+1%
Waterfall Bank$330M0.4%1no 2021 presence
Republic Bank & Trust Company$274M0.4%4-28%
The Bank of Tampa$262M0.4%3+39%
SouthState Bank$177M0.2%2-22%
BankUnited$170M0.2%3-43%
First-Citizens Bank & Trust Company$155M0.2%3-36%
Cogent Bank$127M0.2%1+241%
Centennial Bank$125M0.2%3+13%
The Huntington National Bank$40M0.1%1-35%
Stearns Bank$27M<0.1%1-3%
Echelon Bank$20M<0.1%2no 2021 presence
American Momentum Bank$20M<0.1%2-57%
The Northern Trust Company<$1M<0.1%1no 2021 presence

The 33 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tampa-St. Petersburg-Clearwater market

Pinellas County is one of 4 counties that make up the Tampa-St. Petersburg-Clearwater, FL market, a Metropolitan Statistical Area (ranked #23 of 293 U.S. markets by economic output). It produces 30.0% of the market’s output and holds 56.3% of its deposits.

MeasurePinellas CountyShare of parent market
2024 GDP$62.3B30.0%
Deposits$74.0B56.3%
Population948,56327.7%

View the full Tampa-St. Petersburg-Clearwater market profile →

Recruiting in Pinellas County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pinellas County.

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