Hillsborough County, Florida, a core county of the Tampa-St. Petersburg-Clearwater, FL market, holds $44.9B in deposits across 48 insured institutions and 257 branches. Truist Bank is the largest deposit holder at 15.6% share. The top three institutions hold 45.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 18.4% since 2020 while the branch count fell by 23. It produces $121.0B of output, ranking #28 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 280 in 2020 to 257 in 2025. Institutions: 49 to 48. Top-three share: 51.6% to 45.4%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | $7.0B | 15.6% | -2% |
| Bank of America, National Association | $6.9B | 15.3% | +1% |
| Wells Fargo Bank, National Association | $6.5B | 14.5% | +15% |
| JPMorgan Chase Bank, National Association | $4.0B | 8.8% | +69% |
| Regions Bank | $2.8B | 6.2% | +68% |
| Fifth Third Bank, National Association | $2.6B | 5.8% | +34% |
| Valley National Bank | $2.6B | 5.7% | +49% |
| The Bank of Tampa | $2.4B | 5.3% | +25% |
| Synovus Bank | $1.4B | 3.2% | +116% |
| PNC Bank, National Association | $1.3B | 2.8% | +7% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Tampa-St. Petersburg-Clearwater market
Hillsborough County is one of 4 counties that make up the Tampa-St. Petersburg-Clearwater, FL market, a Metropolitan Statistical Area (ranked #23 of 293 U.S. markets by economic output). It produces 58.3% of the market’s output and holds 35.1% of its deposits.
| Measure | Hillsborough County | Share of Tampa-St. Petersburg-Clearwater market |
|---|---|---|
| 2024 GDP | $121.0B | 58.3% |
| Deposits | $44.9B | 35.1% |
| Population | 1,574,115 | 46.0% |
View the full Tampa-St. Petersburg-Clearwater market profile →
Recruiting in Hillsborough County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hillsborough County, on a retained basis.
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