Market Intelligence › Tampa-St. Petersburg-Clearwater, FL › Hillsborough County

Hillsborough County, Florida, a core county of the Tampa-St. Petersburg-Clearwater, FL market, holds $45.1B in deposits across 51 insured institutions and 259 branches. Truist Bank is the largest deposit holder at 16.1% share. The top three banks hold 45% of deposits, which places the county in the Moderate band. Deposits have grown 3.7% since 2021 while the branch count fell by 2.6%. It produced $121.0B of real gross domestic product in 2024, ranking #28 of the 1,523 ranked counties by economic output.

Economic scale

2024 Real GDP

$121.0B

#28 of 1,523

Population

1,574,115

#26 of 1,523

GDP per Capita

$76,872

#151 of 1,523

Deposit market

Deposits (SOD, 6/30/26)

$45.1B

#67 of 1,523

Deposits per Capita

$28,619

#468 of 1,523

Deposits per Branch

$174M

#136 of 1,523

Competitive structure

Insured Institutions

#20 of 1,523

Branches per 100k Pop.

16.5

#1,218 of 1,523

Median Deposits per Institution

$163M

The median deposits booked by a single institution in the county. #478 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.

Community & Regional Bank Share

22.3%

of county deposits held by banks with $100M to $100B in assets. #1,404 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.

Top-3 Banks’ Deposit Share: Moderate

45%

The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+3.7% over 5 years

$43.5B

2021

$46.2B

2022

$41.7B

2023

$41.9B

2024

$44.7B

2025

$45.1B

2026

Branches: 266 in 2021 to 259 in 2026. Institutions: 47 to 51. Top-three share: 52% to 45%.

Institutions by deposits

Institution	Deposits	Share	Branches	5‑yr deposits
Truist Bank	$7.3B	16.1%	33	-12%
Bank of America	$6.6B	14.7%	30	-10%
Wells Fargo Bank	$6.2B	13.8%	21	-10%
JPMorgan Chase Bank	$3.9B	8.6%	26	+26%
Regions Bank	$3.1B	6.9%	21	+59%
Valley National Bank	$2.6B	5.8%	6	+42%
Fifth Third Bank	$2.6B	5.8%	18	+16%
The Bank of Tampa	$2.3B	5.2%	8	-2%
Pinnacle Bank	$1.5B	3.3%	4	+135%
PNC Bank	$1.3B	2.9%	9	+9%
TD Bank	$939M	2.1%	11	-6%
BMO Bank	$688M	1.5%	3	+412%
SouthState Bank	$656M	1.5%	5	-14%
Bank OZK	$643M	1.4%	6	+55%
ServisFirst Bank	$565M	1.3%	1	+44%
The Northern Trust Company	$401M	0.9%	1	-4%
The Huntington National Bank	$367M	0.8%	4	-39%
Seacoast National Bank	$307M	0.7%	3	-7%
TCM Bank	$280M	0.6%	1	+48%
First Horizon Bank	$276M	0.6%	3	-7%
Cogent Bank	$222M	0.5%	1	+105%
Centennial Bank	$201M	0.4%	4	-45%
Republic Bank & Trust Company	$190M	0.4%	2	+91%
Central Bank	$170M	0.4%	1	+32%
First-Citizens Bank & Trust Company	$166M	0.4%	3	+24%
American Momentum Bank	$163M	0.4%	2	-23%
Amerant Bank	$133M	0.3%	2	no 2021 presence
BankUnited	$131M	0.3%	2	-38%
Bank of Central Florida	$115M	0.3%	3	+809%
Hancock Whitney Bank	$107M	0.2%	2	-2%
INB	$101M	0.2%	1	no 2021 presence
American Pride Bank	$96M	0.2%	1	no 2021 presence
Third Federal Savings and Loan Association of Cleveland	$93M	0.2%	1	-22%
BayFirst National Bank	$92M	0.2%	2	+224%
Citizens Bank and Trust	$89M	0.2%	2	no 2021 presence
Century Bank of Florida	$87M	0.2%	1	-7%
TrustCo Bank	$78M	0.2%	1	+36%
Encore Bank	$74M	0.2%	1	no 2021 presence
Renasant Bank	$67M	0.1%	1	-53%
Florida Capital Bank	$35M	0.1%	1	+4%
United Community Bank	$34M	0.1%	1	-60%
Sunflower Bank	$33M	0.1%	1	-64%
Metro City Bank	$25M	0.1%	1	+229%
Beal Bank USA	$15M	<0.1%	1	+14%
BankFlorida	$14M	<0.1%	1	no 2021 presence
Gulf Atlantic Bank	$12M	<0.1%	1	no 2021 presence
Echelon Bank	$3M	<0.1%	1	no 2021 presence
Woodforest National Bank	$1M	<0.1%	1	no 2021 presence
Members Trust Company	$0M	<0.1%	1	0%
BNY Mellon	$0M	0.0%	1	no 2021 presence
CIBC National Trust Company	$0M	0.0%	1	no 2021 presence

The 51 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tampa-St. Petersburg-Clearwater market

Hillsborough County is one of 4 counties that make up the Tampa-St. Petersburg-Clearwater, FL market, a Metropolitan Statistical Area (ranked #23 of 293 U.S. markets by economic output). It produces 58.3% of the market’s output and holds 34.2% of its deposits.

Measure	Hillsborough County	Share of parent market
2024 GDP	$121.0B	58.3%
Deposits	$45.1B	34.2%
Population	1,574,115	46.0%

View the full Tampa-St. Petersburg-Clearwater market profile →

Recruiting in Hillsborough County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hillsborough County.

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Deposit trend

Institutions by deposits

Part of the Tampa-St. Petersburg-Clearwater market

Recruiting in Hillsborough County

Other counties in the Tampa-St. Petersburg-Clearwater market