Market Intelligence

Hillsborough County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market Intelligence › Tampa-St. Petersburg-Clearwater, FL › Hillsborough County

Hillsborough County, Florida, a core county of the Tampa-St. Petersburg-Clearwater, FL market, holds $44.9B in deposits across 48 insured institutions and 257 branches. Truist Bank is the largest deposit holder at 15.6% share. The top three banks hold 45% of deposits, which places the county in the Moderate band. Deposits have grown 18.4% since 2020 while the branch count fell by 8.2%. It produces $121.0B of output, ranking #28 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$121.0B
#28 of 1,523
Population
1,574,115
#26 of 1,523
GDP per Capita
$76,872
#151 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$44.9B
#65 of 1,523
Deposits per Capita
$28,552
#447 of 1,523
Deposits per Branch
$175M
#127 of 1,523
Competitive structure
Insured Institutions
48
#21 of 1,523
Branches per 100k Pop.
16.3
#1,220 of 1,523
Median Deposits per Institution
$168M
The median deposits booked by a single institution in the county. #438 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
26.3%
of county deposits held by banks with $100M to $100B in assets. #1,394 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
45%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+18.4% over 5 years
$37.9B
2020
$43.5B
2021
$46.2B
2022
$41.7B
2023
$41.9B
2024
$44.9B
2025

Branches: 280 in 2020 to 257 in 2025. Institutions: 49 to 48. Top-three share: 52% to 45%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Truist Bank$7.0B15.6%33-2%
Bank of America$6.9B15.3%31+1%
Wells Fargo Bank$6.5B14.5%21+15%
JPMorgan Chase Bank$4.0B8.8%27+69%
Regions Bank$2.8B6.2%21+68%
Fifth Third Bank$2.6B5.8%19+34%
Valley National Bank$2.6B5.7%6+49%
The Bank of Tampa$2.4B5.3%8+25%
Synovus Bank$1.4B3.2%4+116%
PNC Bank$1.3B2.8%9+7%
TD Bank$924M2.1%11+2%
SouthState Bank$702M1.6%5-5%
Bank OZK$667M1.5%6+99%
BMO Bank$646M1.4%3+331%
ServisFirst Bank$464M1.0%1+43%
Cadence Bank$459M1.0%3+17%
The Northern Trust Company$394M0.9%1+1%
TCM Bank$286M0.6%1+39%
Seacoast National Bank$273M0.6%3-14%
Centennial Bank$230M0.5%5-29%
First Horizon Bank$214M0.5%3-21%
BankUnited$212M0.5%1-17%
Cogent Bank$206M0.5%1+231%
Republic Bank & Trust Company$174M0.4%2+45%
Central Bank$162M0.4%1+23%
First-Citizens Bank & Trust Company$157M0.3%3+27%
American Momentum Bank$143M0.3%2-13%
BayFirst National Bank$139M0.3%2+3,132%
Bank of Central Florida$121M0.3%2+2,067%
Hancock Whitney Bank$119M0.3%2-26%
Renasant Bank$118M0.3%1no 2020 presence
Third Federal Savings and Loan Association of Cleveland$105M0.2%1-16%
Amerant Bank$101M0.2%1no 2020 presence
Century Bank of Florida$88M0.2%1-1%
Encore Bank$81M0.2%1no 2020 presence
INB$78M0.2%1no 2020 presence
Citizens Bank and Trust$74M0.2%2no 2020 presence
TrustCo Bank$73M0.2%2+35%
First Foundation Bank$54M0.1%1no 2020 presence
Florida Capital Bank$27M0.1%1+2%
United Community Bank$22M<0.1%1no 2020 presence
Beal Bank USA$19M<0.1%1+42%
Metro City Bank$17M<0.1%1+93%
BankFlorida$11M<0.1%1no 2020 presence
Woodforest National Bank$1M<0.1%1no 2020 presence
Members Trust Company$0M<0.1%10%
BNY Mellon$0M0.0%1no 2020 presence
CIBC National Trust Company$0M0.0%1no 2020 presence

The 48 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tampa-St. Petersburg-Clearwater market

Hillsborough County is one of 4 counties that make up the Tampa-St. Petersburg-Clearwater, FL market, a Metropolitan Statistical Area (ranked #23 of 293 U.S. markets by economic output). It produces 58.3% of the market’s output and holds 35.1% of its deposits.

MeasureHillsborough CountyShare of parent market
2024 GDP$121.0B58.3%
Deposits$44.9B35.1%
Population1,574,11546.0%

View the full Tampa-St. Petersburg-Clearwater market profile →

Recruiting in Hillsborough County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hillsborough County.

See how we help banks recruit commercial banking talent

Other counties in the Tampa-St. Petersburg-Clearwater market

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.