Luzerne County, Pennsylvania, a core county of the Scranton--Wilkes-Barre, PA market, holds $8.0B in deposits across 18 insured institutions and 87 branches. PNC Bank, National Association is the largest deposit holder at 20.6% share. The top three institutions hold 45.8% of deposits, which places the county in the moderately concentrated band. Deposits have grown 14.5% since 2020 while the branch count fell by 19. It produces $15.9B of output, ranking #256 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 106 in 2020 to 87 in 2025. Institutions: 19 to 18. Top-three share: 48.4% to 45.8%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| PNC Bank, National Association | $1.7B | 20.6% | -1% |
| Manufacturers and Traders Trust Company | $1.4B | 17.6% | +30% |
| Wells Fargo Bank, National Association | $614M | 7.7% | -5% |
| Peoples Security Bank and Trust Company | $613M | 7.6% | +1,068% |
| Community Bank, National Association | $592M | 7.4% | +18% |
| Citizens Bank, National Association | $586M | 7.3% | +14% |
| The Luzerne Bank | $582M | 7.2% | +35% |
| The Fidelity Deposit and Discount Bank | $582M | 7.2% | +169% |
| Truist Bank | $374M | 4.7% | -9% |
| First Keystone Community Bank | $351M | 4.4% | +28% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Scranton--Wilkes-Barre market
Luzerne County is one of 3 counties that make up the Scranton--Wilkes-Barre, PA market, a Metropolitan Statistical Area (ranked #103 of 293 U.S. markets by economic output). It produces 57.3% of the market’s output and holds 49.2% of its deposits.
| Measure | Luzerne County | Share of Scranton--Wilkes-Barre market |
|---|---|---|
| 2024 GDP | $15.9B | 57.3% |
| Deposits | $8.0B | 49.2% |
| Population | 332,126 | 57.8% |
View the full Scranton--Wilkes-Barre market profile →
Recruiting in Luzerne County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Luzerne County, on a retained basis.
Start a confidential conversation