Market Intelligence

Luzerne County, PA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Luzerne County, Pennsylvania, a core county of the Scranton--Wilkes-Barre, PA market, holds $8.0B in deposits across 18 insured institutions and 87 branches. PNC Bank, National Association is the largest deposit holder at 20.6% share. The top three banks hold 46% of deposits, which places the county in the Moderate band. Deposits have grown 14.5% since 2020 while the branch count fell by 17.9%. It produces $15.9B of output, ranking #256 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$15.9B
#256 of 1,523
Population
332,126
#226 of 1,523
GDP per Capita
$47,773
#644 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$8.0B
#233 of 1,523
Deposits per Capita
$24,187
#651 of 1,523
Deposits per Branch
$92M
#708 of 1,523
Competitive structure
Insured Institutions
18
#267 of 1,523
Branches per 100k Pop.
26.2
#653 of 1,523
Median Deposits per Institution
$363M
The median deposits booked by a single institution in the county. #100 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
42.1%
of county deposits held by banks with $100M to $100B in assets. #1,202 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
46%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+14.5% over 5 years
$7.0B
2020
$7.8B
2021
$8.1B
2022
$7.5B
2023
$7.7B
2024
$8.0B
2025

Branches: 106 in 2020 to 87 in 2025. Institutions: 19 to 18. Top-three share: 48% to 46%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
PNC Bank$1.7B20.6%9-1%
Manufacturers and Traders Trust Company$1.4B17.6%9+30%
Wells Fargo Bank$614M7.6%4-5%
Peoples Security Bank and Trust Company$613M7.6%9+1,068%
Community Bank$592M7.4%9+18%
Citizens Bank$586M7.3%5+14%
The Luzerne Bank$582M7.2%8+35%
The Fidelity Deposit and Discount Bank$582M7.2%7+169%
Truist Bank$374M4.7%4-9%
First Keystone Community Bank$351M4.4%8+28%
First National Bank of Pennsylvania$248M3.1%3+21%
Mid Penn Bank$155M1.9%2+153%
NBT Bank$106M1.3%2+18%
ESSA Bank & Trust$59M0.7%1+1%
The Honesdale National Bank$53M0.7%2+30%
Wayne Bank$34M0.4%3+357%
JPMorgan Chase Bank$18M0.2%1no 2020 presence
Woodforest National Bank$4M<0.1%1-24%

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Scranton--Wilkes-Barre market

Luzerne County is one of 3 counties that make up the Scranton--Wilkes-Barre, PA market, a Metropolitan Statistical Area (ranked #103 of 293 U.S. markets by economic output). It produces 57.3% of the market’s output and holds 49.2% of its deposits.

MeasureLuzerne CountyShare of parent market
2024 GDP$15.9B57.3%
Deposits$8.0B49.2%
Population332,12657.8%

View the full Scranton--Wilkes-Barre market profile →

Recruiting in Luzerne County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Luzerne County.

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