Scranton--Wilkes-Barre, PA holds $16.3 billion in deposits across 21 insured institutions and 173 branches, ranking #103 of 293 U.S. markets by economic output. PNC Bank is the largest deposit holder at 21.2% share. The top three institutions hold 48.2% of deposits, which places the market in the moderate band. Deposits have grown 13% since 2020 while the branch count fell by 30.
Deposit trend
Branches: 203 in 2020 to 173 in 2025. Institutions: 22 to 21. Top-three share: 42.9% to 48.2%. Deposits per branch: $94M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| PNC Bank | 3.5B | 21.2% | -9% |
| Peoples Security Bank and Trust Company | 2.5B | 15.5% | +120% |
| The Fidelity Deposit and Discount Bank | 1.9B | 11.6% | +84% |
| Manufacturers and Traders Trust Company | 1.5B | 9.2% | +30% |
| Community Bank | 1.3B | 8.0% | +17% |
| Wells Fargo Bank | 1.1B | 6.9% | -9% |
| First National Bank of Pennsylvania | 0.7B | 4.4% | +22% |
| NBT Bank | 0.7B | 4.1% | +16% |
| Citizens Bank | 0.6B | 3.9% | +14% |
| The Luzerne Bank | 0.6B | 3.6% | +35% |
The 10 largest of 21 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Luzerne County | Pennsylvania | $15,867M | 332,126 | 57.3% |
| Lackawanna County | Pennsylvania | $10,420M | 216,502 | 37.6% |
| Wyoming County | Pennsylvania | $1,423M | 25,790 | 5.1% |
Recruiting in Scranton
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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