Market Intelligence

Merrimack County, NH

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Merrimack County, New Hampshire, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $6.3B in deposits across 17 insured institutions and 48 branches. TD Bank, National Association is the largest deposit holder at 35.1% share. The top three institutions hold 62.8% of deposits, which places the county in the concentrated band. Deposits have grown 24.4% since 2020 while the branch count fell by 2. It produces $10.7B of output, ranking #341 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$10.7B
#341 of 1,523
Total Deposits
$6.3B
#289 of 1,523
Population
158,078
#443 of 1,523
GDP per Capita
$67,896
#219 of 1,523
Insured Institutions
17
#300 of 1,523
Deposits per Branch
$131M
#286 of 1,523
Deposits per Capita
$39,883
#182 of 1,523
Branches per 100k Pop.
30.4
#470 of 1,523
Median Institution Size
$134M
Median deposits of the institutions operating in the county. #610 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
44.5%
of market deposits held by banks with $100M to $50B in assets. #1,048 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
62.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+24.4% over 5 years
$5.1B
2020
$6.4B
2021
$6.6B
2022
$6.4B
2023
$6.0B
2024
$6.3B
2025

Branches: 50 in 2020 to 48 in 2025. Institutions: 15 to 17. Top-three share: 60.0% to 62.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
TD Bank, National Association$2.2B35.1%4+46%
Merrimack County Savings Bank$1.0B16.3%7+32%
Citizens Bank, National Association$713M11.3%6-4%
Bank of America, National Association$411M6.5%1-41%
Franklin Savings Bank$406M6.4%4+34%
Bank of New Hampshire$321M5.1%4+54%
Bar Harbor Bank & Trust$317M5.0%6+18%
Ledyard National Bank$146M2.3%3+189%
Sugar River Bank$134M2.1%3+38%
Walden Mutual Bank$129M2.0%1no 2020 presence

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Boston-Worcester-Providence market

Merrimack County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 1.5% of the market’s output and holds 1.0% of its deposits.

MeasureMerrimack CountyShare of Boston-Worcester-Providence market
2024 GDP$10.7B1.5%
Deposits$6.3B1.0%
Population158,0781.9%

View the full Boston-Worcester-Providence market profile →

Recruiting in Merrimack County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Merrimack County, on a retained basis.

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