Norfolk County, Massachusetts, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $36.3B in deposits across 38 insured institutions and 220 branches. Bank of America, National Association is the largest deposit holder at 21.1% share. The top three institutions hold 43.6% of deposits, which places the county in the fragmented band. Deposits have grown 9.8% since 2020 while the branch count fell by 29. It produces $59.5B of output, ranking #72 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 249 in 2020 to 220 in 2025. Institutions: 42 to 38. Top-three share: 43.9% to 43.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank of America, National Association | $7.7B | 21.1% | -3% |
| Citizens Bank, National Association | $4.9B | 13.6% | +6% |
| Needham Bank | $3.2B | 8.9% | +70% |
| Rockland Trust Company | $2.4B | 6.6% | +23% |
| Santander Bank, N.A. | $1.8B | 5.1% | +10% |
| Dedham Institution for Savings | $1.8B | 5.0% | +42% |
| Eastern Bank | $1.7B | 4.8% | +65% |
| South Shore Bank | $1.7B | 4.7% | +37% |
| Brookline Bank | $1.5B | 4.0% | 0% |
| TD Bank, National Association | $1.4B | 3.8% | +7% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Boston-Worcester-Providence market
Norfolk County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 8.2% of the market’s output and holds 5.5% of its deposits.
| Measure | Norfolk County | Share of Boston-Worcester-Providence market |
|---|---|---|
| 2024 GDP | $59.5B | 8.2% |
| Deposits | $36.3B | 5.5% |
| Population | 739,749 | 8.7% |
View the full Boston-Worcester-Providence market profile →
Recruiting in Norfolk County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Norfolk County, on a retained basis.
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