Hillsborough County, New Hampshire, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $15.2B in deposits across 21 insured institutions and 89 branches. Citizens Bank, National Association is the largest deposit holder at 29.3% share. The top three institutions hold 72.8% of deposits, which places the county in the concentrated band. Deposits have fallen 1.3% since 2020 while the branch count fell by 2. It produces $30.8B of output, ranking #154 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 91 in 2020 to 89 in 2025. Institutions: 22 to 21. Top-three share: 80.4% to 72.8%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citizens Bank, National Association | $4.4B | 29.3% | -17% |
| TD Bank, National Association | $3.6B | 23.6% | +8% |
| Bank of America, National Association | $3.0B | 19.9% | -18% |
| Manufacturers and Traders Trust Company | $642M | 4.2% | +21% |
| Primary Bank | $575M | 3.8% | +42% |
| Santander Bank, N.A. | $498M | 3.3% | +9% |
| Enterprise Bank and Trust Company | $424M | 2.8% | +40% |
| BankProv | $307M | 2.0% | +62% |
| Eastern Bank | $265M | 1.7% | -8% |
| Bar Harbor Bank & Trust | $248M | 1.6% | +58% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Boston-Worcester-Providence market
Hillsborough County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 4.3% of the market’s output and holds 2.3% of its deposits.
| Measure | Hillsborough County | Share of Boston-Worcester-Providence market |
|---|---|---|
| 2024 GDP | $30.8B | 4.3% |
| Deposits | $15.2B | 2.3% |
| Population | 433,415 | 5.1% |
View the full Boston-Worcester-Providence market profile →
Recruiting in Hillsborough County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hillsborough County, on a retained basis.
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