Market Intelligence

Hillsborough County, NH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Hillsborough County, New Hampshire, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $15.2B in deposits across 21 insured institutions and 89 branches. Citizens Bank, National Association is the largest deposit holder at 29.3% share. The top three banks hold 73% of deposits, which places the county in the Concentrated band. Deposits have fallen 1.3% since 2020 while the branch count fell by 2.2%. It produces $30.8B of output, ranking #154 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$30.8B
#154 of 1,523
Population
433,415
#177 of 1,523
GDP per Capita
$71,125
#181 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$15.2B
#145 of 1,523
Deposits per Capita
$35,026
#249 of 1,523
Deposits per Branch
$171M
#133 of 1,523
Competitive structure
Insured Institutions
21
#195 of 1,523
Branches per 100k Pop.
20.5
#973 of 1,523
Median Deposits per Institution
$248M
The median deposits booked by a single institution in the county. #227 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
18.7%
of county deposits held by banks with $100M to $100B in assets. #1,453 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
73%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-1.3% over 5 years
$15.4B
2020
$16.9B
2021
$17.5B
2022
$15.4B
2023
$15.2B
2024
$15.2B
2025

Branches: 91 in 2020 to 89 in 2025. Institutions: 22 to 21. Top-three share: 80% to 73%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Citizens Bank$4.4B29.3%13-17%
TD Bank$3.6B23.6%17+8%
Bank of America$3.0B19.9%7-18%
Manufacturers and Traders Trust Company$642M4.2%6+21%
Primary Bank$575M3.8%3+42%
Santander Bank$498M3.3%4+9%
Enterprise Bank and Trust Company$424M2.8%4+40%
BankProv$307M2.0%1+62%
Eastern Bank$265M1.7%3-8%
Bar Harbor Bank & Trust$248M1.6%6+58%
Bank of New Hampshire$248M1.6%4+87%
The Millyard Bank$229M1.5%2+790%
JPMorgan Chase Bank$155M1.0%4+477%
NBT Bank$117M0.8%2-2%
Bank of New England$111M0.7%3-18%
Bangor Savings Bank$73M0.5%3+27%
Merrimack County Savings Bank$65M0.4%1+3%
The Lowell Five Cent Savings Bank$63M0.4%1+23%
The Camden National Bank$54M0.4%2no 2020 presence
Franklin Savings Bank$53M0.4%2+100%
Fidelity Personal Trust Company, FSB$0M<0.1%1no 2020 presence

The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Boston-Worcester-Providence market

Hillsborough County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 4.3% of the market’s output and holds 2.3% of its deposits.

MeasureHillsborough CountyShare of parent market
2024 GDP$30.8B4.3%
Deposits$15.2B2.3%
Population433,4155.1%

View the full Boston-Worcester-Providence market profile →

Recruiting in Hillsborough County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hillsborough County.

See how we help banks recruit commercial banking talent