Hillsborough County, New Hampshire, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $15.4B in deposits across 24 insured institutions and 91 branches. Citizens Bank is the largest deposit holder at 29.6% share. The top three banks hold 73% of deposits, which places the county in the Concentrated band. Deposits have fallen 8.9% since 2021 while the branch count fell by 1.1%. It produced $30.8B of real gross domestic product in 2024, ranking #154 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 92 in 2021 to 91 in 2026. Institutions: 22 to 24. Top-three share: 79% to 73%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Citizens Bank | $4.6B | 29.6% | -19% |
| TD Bank | $3.6B | 23.6% | -2% |
| Bank of America | $3.0B | 19.8% | -25% |
| Primary Bank | $598M | 3.9% | +11% |
| Manufacturers and Traders Trust Company | $588M | 3.8% | +2% |
| Santander Bank | $478M | 3.1% | +8% |
| Rockland Trust Company | $436M | 2.8% | +20% |
| Eastern Bank | $288M | 1.9% | -11% |
| Bar Harbor Bank & Trust | $282M | 1.8% | +52% |
| The Millyard Bank | $276M | 1.8% | +253% |
| Bank of New Hampshire | $275M | 1.8% | +55% |
| JPMorgan Chase Bank | $203M | 1.3% | +221% |
| NBT Bank | $126M | 0.8% | -8% |
| Bank of New England | $125M | 0.8% | -9% |
| Needham Bank | $84M | 0.5% | -64% |
| Bangor Savings Bank | $79M | 0.5% | +19% |
| Franklin Savings Bank | $66M | 0.4% | +106% |
| The Lowell Five Cent Savings Bank | $64M | 0.4% | +4% |
| Merrimack County Savings Bank | $63M | 0.4% | -8% |
| Machias Savings Bank | $61M | 0.4% | no 2021 presence |
| The Camden National Bank | $49M | 0.3% | +89% |
| Community Bank | $12M | 0.1% | no 2021 presence |
| Ledyard National Bank | $10M | 0.1% | no 2021 presence |
| Fidelity Personal Trust Company, FSB | $0M | <0.1% | no 2021 presence |
The 24 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Boston-Worcester-Providence market
Hillsborough County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 4.3% of the market’s output and holds 2.2% of its deposits.
| Measure | Hillsborough County | Share of parent market |
|---|---|---|
| 2024 GDP | $30.8B | 4.3% |
| Deposits | $15.4B | 2.2% |
| Population | 433,415 | 5.1% |
View the full Boston-Worcester-Providence market profile →
Recruiting in Hillsborough County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hillsborough County.
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