Market Intelligence

Rockingham County, NH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Rockingham County, New Hampshire, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $12.7B in deposits across 25 insured institutions and 89 branches. TD Bank is the largest deposit holder at 25.9% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 14.2% since 2021 while the branch count fell by 4.3%. It produced $26.0B of real gross domestic product in 2024, ranking #180 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$26.0B
#180 of 1,523
Population
324,077
#231 of 1,523
GDP per Capita
$80,087
#133 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$12.7B
#175 of 1,523
Deposits per Capita
$39,037
#202 of 1,523
Deposits per Branch
$142M
#238 of 1,523
Competitive structure
Insured Institutions
25
#141 of 1,523
Branches per 100k Pop.
27.5
#586 of 1,523
Median Deposits per Institution
$280M
The median deposits booked by a single institution in the county. #183 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
36.4%
of county deposits held by banks with $100M to $100B in assets. #1,239 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+14.2% over 5 years
$11.1B
2021
$11.7B
2022
$11.4B
2023
$11.7B
2024
$12.4B
2025
$12.7B
2026

Branches: 93 in 2021 to 89 in 2026. Institutions: 26 to 25. Top-three share: 57% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
TD Bank$3.3B25.9%13+8%
Citizens Bank$2.0B16.0%9+5%
Bank of New England$1.3B10.0%3+84%
Bank of America$1.2B9.7%5-6%
Santander Bank$663M5.2%5+7%
Rockland Trust Company$611M4.8%4+17%
Manufacturers and Traders Trust Company$607M4.8%10-13%
Eastern Bank$429M3.4%4-8%
Salem Co-operative Bank$322M2.5%1+16%
Piscataqua Savings Bank$298M2.4%1+5%
Pentucket Bank$295M2.3%2+30%
Newburyport Five Cents Savings Bank$294M2.3%4+149%
Kennebunk Savings Bank$280M2.2%4+68%
JPMorgan Chase Bank$244M1.9%5+1,586%
Needham Bank$225M1.8%4-38%
Bangor Savings Bank$121M1.0%3+95%
Partners Bank of New England$100M0.8%3+124%
TruNorth Bank$68M0.5%1+30%
The Camden National Bank$55M0.4%1-4%
First Seacoast Bank$52M0.4%1-5%
Haverhill Bank$51M0.4%1+64%
Meredith Village Savings Bank$50M0.4%2+74%
Primary Bank$46M0.4%1+23%
The Business Bank$29M0.2%1no 2021 presence
Merrimack County Savings Bank$5M<0.1%1no 2021 presence

The 25 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Boston-Worcester-Providence market

Rockingham County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 3.6% of the market’s output and holds 1.8% of its deposits.

MeasureRockingham CountyShare of parent market
2024 GDP$26.0B3.6%
Deposits$12.7B1.8%
Population324,0773.8%

View the full Boston-Worcester-Providence market profile →

Recruiting in Rockingham County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rockingham County.

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