Market Intelligence

Rockingham County, NH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Rockingham County, New Hampshire, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $12.4B in deposits across 25 insured institutions and 88 branches. TD Bank, National Association is the largest deposit holder at 26.1% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 29.6% since 2020 while the branch count fell by 4.3%. It produces $26.0B of output, ranking #180 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$26.0B
#180 of 1,523
Population
324,077
#231 of 1,523
GDP per Capita
$80,087
#133 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$12.4B
#173 of 1,523
Deposits per Capita
$38,117
#207 of 1,523
Deposits per Branch
$140M
#233 of 1,523
Competitive structure
Insured Institutions
25
#140 of 1,523
Branches per 100k Pop.
27.2
#602 of 1,523
Median Deposits per Institution
$268M
The median deposits booked by a single institution in the county. #200 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
36.3%
of county deposits held by banks with $100M to $100B in assets. #1,272 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+29.6% over 5 years
$9.5B
2020
$11.1B
2021
$11.7B
2022
$11.4B
2023
$11.7B
2024
$12.4B
2025

Branches: 92 in 2020 to 88 in 2025. Institutions: 26 to 25. Top-three share: 55% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
TD Bank$3.2B26.0%13+30%
Citizens Bank$2.0B16.1%9+24%
Bank of New England$1.2B10.0%3+113%
Bank of America$1.2B9.8%5+1%
Santander Bank$683M5.5%6+16%
Enterprise Bank and Trust Company$594M4.8%4+24%
Manufacturers and Traders Trust Company$578M4.7%10-4%
Eastern Bank$423M3.4%4+394%
Salem Co-operative Bank$310M2.5%1+20%
BankProv$306M2.5%3-1%
Pentucket Bank$289M2.3%2+47%
Piscataqua Savings Bank$285M2.3%1+10%
Newburyport Five Cents Savings Bank$268M2.2%4+136%
Kennebunk Savings Bank$257M2.1%4+111%
JPMorgan Chase Bank$194M1.6%4no 2020 presence
Partners Bank of New England$95M0.8%3+228%
Bangor Savings Bank$94M0.8%3+88%
North Shore Bank, a Co-operative Bank$65M0.5%1+43%
The Camden National Bank$63M0.5%1+51%
Meredith Village Savings Bank$57M0.5%2+154%
First Seacoast Bank$50M0.4%1-4%
Haverhill Bank$48M0.4%1+103%
Primary Bank$38M0.3%1+252%
Merrimack County Savings Bank$5M<0.1%1no 2020 presence
Wilmington Trust$0M0.0%1no 2020 presence

The 25 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Boston-Worcester-Providence market

Rockingham County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 3.6% of the market’s output and holds 1.9% of its deposits.

MeasureRockingham CountyShare of parent market
2024 GDP$26.0B3.6%
Deposits$12.4B1.9%
Population324,0773.8%

View the full Boston-Worcester-Providence market profile →

Recruiting in Rockingham County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rockingham County.

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